Maximizing Customer Retention: Handling Complaints

Businesses have goals to achieve, principles to observe, sales strategies to follow. Regardless of the nature of your business, it’s execution and strategies, there’s only one end point you’ll answer to –the receiver of the service –the customers. It is every company’s priority to deliver in accordance with the needs of consumers, always taking into consideration the importance of customer satisfaction in securing clientele.

However, it is no secret that dealing with different types of customers can sometimes (or always) be tricky; many consider BPO outsourcing the feasible solution, hiring personal trained for the task. No matter how careful and strict a company may be in running their business, complaints are unavoidable. The smallest or the most prominent business names aren’t spared from backlash. The complaint can be serious or trivial, but in order to keep a good relationship with clients, companies must deal with these problems as best as they can.

Handling complaints can be trying and time-consuming, and it’s also crucial for business owners to take immediate action in solving the problem – customers must be satisfied, and the company in good standing. While there’s no official manual on dealing with unhappy clients, following these steps may efficiently resolve the issue.

Identify What the Complaint Is All about

Knowing the nature of the complaint gives you insight on what went wrong with the service/s provided. Ask questions that would help you better understand the situation; you’ll know how to proceed in resolving the problem. It’s important you avoid arguments; be professional and polite in effort to work out amenable solution. Assure complainants they’ll receive proper compensation for the problem – sincerity always calms angry customers.

Propose Win-Win, Reasonable Solutions

After you hear out the customer’s side on the complaint, the appropriate action would be to offer a rational solution appealing to the client. Inquire about preferred resolution to the issue, evaluate and implement. Immediate resolution reflects a good image on the company, hopefully leaving no trace of the unfortunate incident. Ultimately, you should win back the trust and loyalty of your clients.

Complaints are smears on your company’s reputation, there is no getting away from it – entrepreneurs are fully aware of the consequences. Resolve issues for two reasons – to keep customers from switching to another brand, and to maintain good reputation. Complaints are often directed to customer service/support, so it it essential your support staff is qualified and trained for the task; this requires patience and empathy.

Clients want to feel that their concerns are valued, so it is wise to hire support who are rational and decisive. Customer support is one of the most important factors in a business, they’re front-liners to complaint management. Investing on a capable team through BPO outsourcing pays off, with a solid and growing customer base.

Elsewhere on this blog:

Why Bother With Post-Sales Follow Up?

You Need These Five People to Succeed in Business

4 Smart Solutions When Your Capital Isn’t Enough

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