Outsourced Call Center Services: Market Research

Outsourced Call Center Services: Market Research

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Every entrepreneur knows starting a business can be an uphill climb. Outsourced call center services somehow ease the process. Nevertheless, you often hit the ground running; once you’re successful, sustaining momentum is also a challenge. Over the years, the business world has evolved so much with technology, most notably the emergence of internet and social media.

Competition amongst corporations became a close, even cutthroat, in a bid to cater to the general public’s taste and expectations. While it is true the evolution of modern technology has been a great breakthrough both for the consumers and business owners, its underlying effect (threat) to companies is also inevitable.

Keeping Up With Trends Is A Challenge

The question for big and small businesses alike: how are they supposed to keep up with fast-changing market trends? Outsourced call center services broadened possibilities, drastically changing the business landscape.

This is where market research comes in -a business strategy which allows corporations to gather and analyze updated information about consumers, and the current status of the market. This process provides business owners opportunity to study their target markets. Consumer needs, purchasing habits, characteristics, likes, and dislikes are good predictors of market behavior.

Outsourced Call Center Services

Outsourced call center services conduct market research by gathering, processing, and interpreting primary data. It involves conducting interviews, surveys, and feedback from existing and potential clients. Moreover, examining secondary data (published researches and reports by private and government agencies, media networks, etc.) also provides a more elaborate understanding of market trends.

In other words, it gives companies insight on how their current products/services stand or appeal to consumers. Potentially, conducting a market research allows businesses to adjust their marketing approach. The goal is to develop new services that would best suit the needs and preferences of their target buyers, to reach out to clients, and to understand the competition.

Outsourced call center services is crucial in business development. Market research serves as a how-to guide in ensuring the feasibility of the business. It indicates whether or not a product or service will reach and attract the attention of consumers. As an important business process, serving as a weighing scale that maintains corporal balance. It’s safe to say successful corporations that have strong marketing strategies rely on the function of effective research.

The Building Block Of Outsourced Call Center Services: What Makes a Good Contact Center Agent?

The Building Block Of Outsourced Call Center Services: What Makes a Good Contact Center Agent?

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In this technology-dependent BPO industry, outsourced call center services have instrumental role in business marketing strategy. This is especially true in expanding and progressing businesses. With today’s highly competitive business set-up, it’s safe to say having an effective, profit-generating contact center is a sure way companies stay on track.

Outsourced Call Center Services, In A Nutshell

Contact centers are part of company operations, dealing with customer relations or communications. It is essentially a branch of the overall customer relationship management (CRM), with specialized, dedicated agents. Contact centers handle all forms of communication—call centers, e-mails, faxes, phone calls, text and web chats.

Nuts And Bolts

However, operating a contact center is one thing, but running it efficiently is another. As the phrase goes, “What use is a sword if it’s lost its sharpness?” The same goes for contact centers. In order for a business to continue converting customers to their side, it must have great customer relations operation. A functional contact center that is reliable and efficient is a must-have in business. Which brings us to the question, “What makes outsourced call center services any good?”

Agents At The Core

In order to have a profit-making contact center, a company ensures they have the right employees. What makes a good contact agent, then? Well, first off is having the experience required of the job. In order to engage customers, agents must be a great communicators, knowing how and when to conversation cards. Inexperienced agents lack the ability to communicate confidently and persuasively, which in many ways could affect the overall operation of the company. To avoid such problems, sufficient training is required.

A good agent, of course, doesn’t stop in being an experienced communicator. Attracting and maintaining customers is easier if a company portrays a good reputation, and the contact center’s performance can either make or break that. Hence, it is crucial to keep good relationship with clients.

One way to do that is by creating a more personal connection with the clients. It is easier to confide to a friend than to a stranger, and the relationship must be emulated in correspondence between customers and companies. Customers are more likely to engage with sincere, instead of passive agents. Clients receive great service, agents receive great customer feedback, and companies profit with improved revenue and reputation – the definition of a win-win-win scenario.

Three Traits Of Good Telemarketing Services

Three Traits Of Good Telemarketing Services

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Choosing a telemarketing services company to boost your business isn’t a cakewalk. The actual campaign can feel like a potshot; telemarketers are your front-line representatives. Bad telemarketers leave impression of bad business.

Unfortunately, some companies in this industry often settle with scripts too obvious or annoying, persistence prospects with repeated, routine calls. Some even employ automated outreach, using a robot with the voice of a well-mannered woman to take calls, expertly dodging attempts to deviate from the spiel. What a business needs in telemarketing services is one that values conversation over structure and formality.

Exclusivity

A good telemarketing company provides an exclusive team of agents to source and follow-up on prospects. By exclusive, it means that for the entire duration of the campaign, these agents are dedicated to one campaign. An agent that can juggle two or more companies is commendable, but this also hinders the growth of the relationship with the prospect and its goals.

Good Telemarketing Services Can Be Spontaneous

Good telemarketing services are also able to stray off scripts while staying within the process. The script is part and parcel of this industry, but outright reading words on paper lends a distant, impersonal tone to the calls. Prospects prefer agents able to carry free-flowing conversations with their contacts. An outline of general topics may be needed, but it is the caller who still does the heavy lifting. Spontaneity is firm proof of a professional who knows what he’s talking about.

Good Brand Representation

A good telemarketing company also owns up to the brand they represent. A great many telemarketers open with “calling on behalf of”, and they almost always lose the person on the other end of the line. Telemarketing is direct marketing – the producer always initiates outreach. A good agent speaks as if he is part of the business itself, and is an able representative.

Telemarketers are extensions of the business’s marketing and sales department, often expected to know the business inside out. Companies who practice this as policy act as the bridge to smooth working relationship between all involved parties.

Telemarketing services make the most out of outreach campaigns, and it can be as hectic as they come. Focus on traits like exclusivity, spontaneity, and intimate representation, and the right partner becomes easier to hone in and more worthwhile to keep.

Key To Good Outbound Call Center Operations: The Script

Key To Good Outbound Call Center Operations: The Script

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Outbound collections is a difficult division of any call center operations. Agents deal with irate and rude people on the other end of the line; they’re also likely to come across excuses to prolong payment of outstanding debt. Some calls are easier to handle than others, but everything must be dealt with calmly and professionally. It’s up to the agent to complete the call and make sure the debtor commits to payment.

Outbound collections call scripts come in handy. A good call script, drafted and implemented properly, is the agent’s guidemap in navigating collection calls. It’s a comprehensive outline of do’s and don’ts, also a playbook that helps keeps debtors from hanging up. This tool, while not the be-all and end-all of every call, ensures agents don’t drop the phone without assurance of payment to the other party.

Proper Introduction

A good outbound collections call script starts with proper introduction of the agent, and the reason for the call. It must also verify that the respondent is the actually the debtor. This is not just for formality’s sake; it is imposed by the Fair Debt Collection Practices Act (or any local equivalent). Good call center operations require debt collectors to identify themselves and the entity they are representing. Starting off with a prompt introduction lends a professional vibe and assures that the agent is on the right track.

The Spiel

Another point that a good call script must possess is a set of answers for the common excuses of not paying the debt. The list of excuses is long and varied, and each can be obvious or creative. It can escalate quickly from “We haven’t received the statement,” to “Our dog ate the statement.” The call script must be ready and creative enough to hold its own, or at least help the agent think on his feet when a more bizarre reason comes up. As the saying goes, “if there is a will, there is a way”, and if the one in debt can worm his way out of the call with words, the one collecting can also put a tight grip on that conversation with effective spiels.

The Pause

One more asset of good outbound call center operations is the pause. Indeed, debt collecting by phone isn’t a one-way conversation. The agent with the script sometimes falls for the trick of reading it religiously, word for word, that the debtor cannot butt in and state his side. The call script must be sprinkled with pauses, placed at the appropriate moments for the debtor’s convenience. A script with pauses allows room for the two parties to breathe, adjust, and keep the call engaging and transparent.

A Guarantee Of Commitment

Lastly, the good call script must secure commitment. It may not be actual payment; for instance, he can promise to be contacted again another time. And after that, the agent can confirm the deal made to prevent misunderstanding. Having this outlined in the script ensures that despite not being able to pay, business relations with this person will still continue. All it takes is firm phrasing to wrap a call, whether it’s successful or otherwise.

Despite these seemingly rigid points, the script does not need to be spoken to the last letter. The best ones are actually just guides for the agent to make a successful outbound collection. Spontaneity still works outbound call center operations, and is always encouraged when it comes with a formidable outline on the side.

An outbound collection call script helps lighten one of the harder tasks of a voice campaign. Irate, rude debtors will be better handled, and excuses will be better countered. It falls on the agent to make the most out of it, but good scripts are always guaranteed to make the most out of every call.

Outbound Call Center Services: 4 Tips For Better Collection Call Results

Outbound Call Center Services: 4 Tips For Better Collection Call Results

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Improving collection call returns take time and patience. Outbound call center services handle the outreach, follow-ups, and demands for payment. The process sounds simple, yet it involves challenges in every step. How can your agents consistently pull off successful collection calls? Here are four important tips to consider and implement:

Always Be Prepared

Your agents need to make calls with essential information in hand. Learn to equip them with all the facts and facts needed.

In preparation, remember that it isn’t simply presenting all the concerns in one blow. Know who you are calling so you can pick the right approach for the specific customer type. Outbound call center services anticipate excuses. Be patient and listen intently. Write down specific concerns so you can address them later. You may even try compiling a list of common excuses and match those with effective rebuttals, so you won’t be caught surprised during the actual call.

Keep It Positive And Professional

Tact and discretion are important in handling collection calls. Your agents need to be firm but polite, use statements that are phrased in a positive and professional manner. This establishes good rapport with the customer.

Keep the conversation positive, so you don’t get stuck in a back-and-forth discussion with the client. However, even if you present yourself as polite and professional, don’t forget to sound authoritative as well. Practice the right tone, pitch, and even pacing in speaking. Sometimes, something written on paper may sound antagonistic over the phone, caused by improper delivery.

Identify Specific Goals

Outbound call center services have scripts that address specific concerns. These serve as guide maps in carefully navigating through the collection.

Form a simple outline of the conversation in this manner: Catch up with the customer, talk about any current business, establish that the payment is late, learn why the payment is late, and make the customer commit. With these in mind, construct a script that is going to get the customer’s attention while maintaining a good relationship, at the same time show that you care. Preparing a good outline for the script, and you won’t be manipulated by the person on the other line during the call.

Adapt To The Situation

There may be a guide in collection call, but simply following a routine won’t help you in getting better results. Learn to leave yourself some room to entertain a possible offer from the customer to receive the right payment.

There is no one shot practice for a surefire collection. Once you listen to the debtor, you can learn about new or even better ways to handle each situation. With every unique case that you receive, you are going to gradually remember picking up essential clues from the other line. Take note of these and use them as references for future calls.

Collection calls are no easy task. But by following these tips, you’ll maximize performance of outbound call center services. Chase after the accounts with knowledge and skill on hand.

Companies Use Call Centers To Streamline The Process; How To Make The Most Of BPO For Your Business

Companies Use Call Centers To Streamline The Process; How To Make The Most Of BPO For Your Business

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Most companies use call centers to handle external processes, and for good reason. Doing everything in-house may not always be feasible. In some cases, it can even be unproductive. Often you’ll look for specialized teams to handle dedicated, short-term tasks. Call centers fill this need by leasing their adaptable, capable agents at your service.

Outsourcing can be the best solution in business processing. Are you struggling which aspect of your business to outsource, and to what extent? Are you anxious to test the waters, anxious to enlist agents to handle part your business? Here are three basic guidelines to ensure you’ll get a good head start:

1. Prioritize the essentials.

This will depend on the nature and scale of your business. Some companies use call centers to handle customer support, others hire staff for back-office tasks. Anything that picks up the pace of operations is considered a viable task to outsource. However, your resources may determine which processes are best done in-house, and which are best outsourced.

Consider your company’s mission in choosing which tasks to outsource. If your mission is to have an engaging, responsive brand, it makes sense to invest in website development. If your current priority is to create a solid product, you may need more hands on deck in software development.

2. Companies use call centers to handle support; nothing beats good referrals when looking for providers.

Referrals spare you the hassle of screening and testing a long list of providers. If you’re well-networked in the industry, then referrals should be your first sourcing option. This shouldn’t discredit old-fashioned shortlisting, though. To be fair, there are plenty of new and small providers who can handle complex tasks, who can hold their own against big competition.

Trade conventions, colleague socials, even golfing buddies are good sources for referrals. You can never underestimate a good recommendation, especially if it comes from someone you trust.

3. Maximize the specializations of the provider you choose.

Companies use call centers for various tasks. This is common practice, because providers prefer to hire staff skilled and able to multitask. Unfortunately, you’ll never know the extent of your provider’s capabilities if you never ask. Inquire about the scope of your prospect’s services, the nature of its clientele. There’s bound to be a new specialization you can leverage to further enhance your processes.

Providers typically cater to various industries. Foundational processes are often shared among these industries (with custom tweaks). Take advantage of your providers’ versatility and hire a staff who can deliver beyond the job description.

Five Steps in Choosing Contact Center Providers

Five Steps in Choosing Contact Center Providers

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In the competitive field of contact center providers, finding the right one for a specific type of business is a tough job. Even though more and more businesses outsource their customer service to third-party call centers, you should ensure your partner delivers your company’s needs. What looks great on paper sometimes lead to unmet expectations.This is the reason why you should take time to define needs, beyond the immediate fix. Below are some starter tips to help you assess contact center vendors, before you sign any contracts and agreements.

1. Clarify the goals and support you need.

Identifying the type of services the business needs is the first step to classifying or trimming down the list of prospective call center providers. Decide whether your company wants 24-hour service, online chat representatives, or appointment scheduling. Aside from these, you should also set goals, develop a detailed roadmap which shows what the company wants to achieve within a given period.

2. Conduct background checks on contact center providers.

How does the business operate? What are the values they uphold? Who are their customers? These are just some of the many questions you should consider during the process of selecting the right call center vendor. And the best way to find answers is to ask their current clients. Aside from client recommendations, the competency and reliability of a call center vendor can also be assessed through proven track record, in your industry or with your type of clientele.

3. Choose the right people and available resources.

After listing your goals and learning more about the outsourcing company’s reputation, it’s time to know whether they have the right professionals to handle your customer service and support. Since their staff becomes ambassadors of your brand, their skill set should meet your standards. These requirements may include language proficiency, relative work experience, certifications, and the outsourcing company’s training and programs for employees.

4. Can the contact center manage your customer database?

This tip is one of the most valuable criteria you should consider when choosing contact center providers. The provider must seamlessly integrate customer support data into your customer relationship management (CRM). Through them, you would gain further understanding of your customers’ preferences and requirements, in effort to improve your brand’s performance.

5. Clearly communicate expectations.

In order to meet your company’s specific needs, you have to clearly state your expectations, as well as the procedures to be implemented. Explain the purposes of policy, security, and privacy measures. The goal is to develop a lasting relationship between your company and the outsource provider. In addition, you can also discuss your budget and consider asking the outsourcer to suggest changes that can save you from overspending.

The best contact center providers are dedicated to successful delivery of message and service, mirroring the ethics of their clients. Keep in mind the priorities are customer retention and brand value.

3 Skills Required Of A BPO Contact Center Agent

3 Soft Skills Required Of A BPO Contact Center Agent

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The contact center industry has grown, almost exponentially so. Today, a BPO contact center is part of everyday society, offering job opportunities to young and driven people looking for promising careers.

As easy as it may seem to be a contact center agent, there are some essential skills you should consider requirements. These skills can be learned, but honing these early on, as well as preparing to use them is sure to make the entire experience run smoother.

1. Calm and Collectedness

First of all, your agents should have calm disposition, in order to take in information and retain it. This can be expanded by helping customers, by taking notes of conversations, and giving an appropriate response. Agents also need to learn about their client inside and out, in order to help customers in need of assistance.

2. Patience

This is best complemented by flexibility. Customers come from various demographics, and not everyone is the same. A diverse group of people is bound to call for support, and agents need to know how to handle everyone. Some may be pleasurable, others not so much, but each customer is still to be given the best service possible. It can be rough, but that’s why clients hire a BPO contact center to handle this work.

3. Communication

Communication is key, and not in the sense of speaking eloquently and having a good hold of the English language. It’s in the way that a customer can be sure that the person on the other end of the line is giving their best service. Clear instructions, digesting information, and responding accordingly are integral for the customer’s satisfaction.

It can be challenging and tiring, operating a BPO contact center, but your agents can thrive in that environment if they’re trained and developed by these essential skills.

Optimizing BPO Call Center Options: Orienting Agents Before Rollout

Optimizing BPO Call Center Options: Orienting Agents Before Rollout

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As a real-time medium, contact center support continues to gain traction over the years, with many companies outsourcing their services to BPO call center companies. If you want to lease service that’s effective in voice support, here are some services you should expect from the provider you choose:

Customers Transcripts Are Available If Necessary

It’s a surefire way to ensure that the interactions with the customers is transparent. Customers are going to want to save the useful information they get whenever they talk to agents. Note this service isn’t staple from most providers, so consider these added value to the offer. Agents must be ready to email a copy of the transcript to customers after the live chat, provided the need and urgency are established.

Mastery Of Products Or Services Endorsed

Common knowledge? Unfortunately, you’ll find BPO call center companies that are content with general knowledge of the client’s offerings. To avoid this, your provider should be fully aware of what you have to offer, follow-up on current discounts or promotions. Informed agents definitely make customers happy, ensuring conversations are pleasant and progressive.

A Positive, Can-Do Attitude

In terms of delivering a good customer experience, having the knowledge is not enough. It’s also important to give off a pleasant and approachable vibe to the person you’re talking to. How exactly can your provider do this? It’s all in the mindset. Every challenge is an opportunity to serve clients as best as you can, anyway you can.

Prompt And Responsive

A key aspect of contact center support is almost-instant interactivity. Customers are going to expect that they talk to an agent as quickly as possible. When it comes down to it, agents shouldn’t keep them waiting for more than 10 seconds. The best chat agents can do so with four to six simultaneous requests, too.

Your BPO Call Center Should Remain Grounded, Genuine

Customers are going to see all through those pleasantries, particularly if they feel they’re just weaving through to a spiel. It’s important to be honest in every live chat session – no empty promises. Own up to the limits of what you can do. This could mean that if you don’t have knowledge of the issue at hand, you should simply transfer the session to a superior or an agent who specializes in the subject matter.

These Five Language Hacks Will Improve Your Call Center Customer Service

These Five Language Hacks Will Improve Your Call Center Customer Service

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Customer service is all about response and engagement. Whether you’re handling complaints or outreach, your choice of words determine the outcome. This is more important in call center customer service; focus on tone and phrasing, because even your pauses have meaning. It’s fortunate you can develop customer service with training and practice.

You want to convey your best interest during the conversation. You’ve composed your email and reviewed the spiels to use on the campaign. Are you putting your clients’ best interests as priority? Consider these five language adjustments if you want to improve engagement and service:

1. Use “We” And “I” Appropriately

The trick is to use “I” when you’re bearing responsibility, “we” when you want to reassure clients their concerns will be resolved. Approach each engagement like you’re part of the team, even if you’re the one doing all the legwork. You’ll send an impression everyone is on board towards reaching a resolution, and your clients consider you part of the company instead of a lone representative.

Use “I” sparingly, and only when you’re assuming responsibility for a problem. Sometimes you’ll be tempted to use this pronoun when taking credit: don’t. You’re better off sharing the kudos to the team.

2. Use “I Don’t” Instead Of “I Can’t”

Starting your sentence with “I can’t” conveys helplessness, an inability to resolve the client’s concern. Isn’t solution the goal of support? In call center customer service, “I can’t” negates your efforts to build rapport with your customer. Remember, there’s always something you can do to resolve a problem, including escalating it to an immediate superior.

Using “I don’t” in your response means you’re decisive, proactive. It also confirms you’re on top of the situation. Offer alternatives to your client if you cannot accommodate the preferred option.

3. “Value” Is Crucial In Call Center Customer Service

Nothing relays you value your clients than explicitly saying you value them. In heated complaints, this is reassurance you’re exerting effort towards resolution. It’s hard to show empathy over the phone or through email, apart from explicitly saying what you mean, straightforward and concise.

Say “I value your concern,” or “we want you to know you’re a valued customer.” Make sure you deliver to the statement in the meantime, though, take steps to ensure you’re in progress with solutions.

4. “I apologize” Instead Of “I’m Sorry”

There’s subtle difference between the two phrases. It’s similar to the efficiency of “I don’t” over “I can’t.” For starters, “I’m sorry” is too casual and familiar, the phrase you use when you have no solution left to offer. On the other hand, “I apologize” hints you’re accountable to the mishap, and you’re taking responsibility for the consequence.

“I apologize” is also diplomatic compared to “I’m sorry.” You’re owning up to the fault, but you’re not resigned to finish the conversation with offering the best, alternative solution.

5. Use “Sincerely” In Valediction

Do you ever struggle when it comes to closing your conversation, correspondence? What are your stock phrases when signing off on your letter? It turns out some phrases leave better impressions than others, and “Sincerely,” is the best way to sign off the conversation.

Adapt your language to your relationship with your recipient; a hint of familiarity is often best, especially in call center customer service. “Best regards,” “best wishes,” and “yours truly” are good finishers, but nothing beats “sincerely” in clarity and brevity.

Language is your first tool in customer relations. If you’re into the business of people, it’s crucial you use it with precision. Implement these hacks regularly and you’ll notice an improvement in customer feedback, retention, and acquisition.