3 Essential Elements to Consider in SEO Content Writing

When all the designing, code fixing, content and SEO are done, have you ever wondered if all is enough? Tweaking your website to improve user experience is one thing, but content writing and SEO are another. A quality content that can be easily accessed and streamed throughout your site can help keep a visitor engaged; increases your site trust and authority.

You will need to take more time in understanding your visitors and market so you can learn how to make the right content for them, distribute it to useful sites and expand your brand to the world. Take into consideration these three (3) essential elements when it comes to SEO content writing.

Nothing Beats the Original
Aside from providing new information to your readers, content writing is also a great tool for brand awareness and nothing can be much more compared to a quality and original content that has been optimized. In search results today, if you want your brand to stand out from the rest, you will need to provide original content that ranks, backed by quality backlinks and shared across social media sites. When competitors try to duplicate your content, then you know you’re way ahead of them in the race.

Make User Experience as Your Metrics
Using your web analytics and/or heat map, you can study how visitors go in and out of your site pages, where they come from and where they go as they leave your site. With these tools, you can learn if your visitors are interested with your site’s content, which part they like the most and the ones that goes unnoticed. Bad pages, pages with content that are unnoticed, may be caused by lousy internal link structures, but they can be improved by using SEO content writing strategies. It might help if you hire a professional content writer who had years of SEO content writing experience.

Geo-targeting and Key Phrases
A lot of webmasters think that geo-targeting is just for local businesses, but it’s not. You can have an online business that caters to the world but have quality content that targets specific regions using key phrases. There are a lot of content written for specific countries, targeting key phrases and are very successful in search results.

Now, if you think your website content needs a re-vamp, you might just be right!

Tips on How to Be A Good Online Writer

Online writing was not that different from writing for print, and as a writer, you have to create a guide on what is your writing weather it is online writing guide or for print.

One third of the population of the world today is on the web. Having an internet access is like reaching the world in your fingers. Anyone can crate, share their works, and learn from others. It is like discovering the different regions of the world without leaving the country.

You got a large vast of audience around the globe, so here are some writing tips that you might use while writing for the net.

  1. Brain storm. A good topic was created by great minds. While thinking of a topic, you must consider the some points like; know your audience, the approach to be used, and many more. In this stage, you have to see how you are going to write your article. It is advisable to create a pattern or guide for you to use in writing the article.
  2. Scout for reliable source. Before writing a topic, do your research. Write only facts and do not rely on ‘hear says’. Integration is very essential, it is better if you are going to base on what you have seen and feel during integration. It could help you grow as writer.
  3. Scan what’s on the document. Once you are good with your information resources and data gathering, take time to scan all the documents. For you to avoid mistakes and ensure that all essential information are in, read it from top to bottom, from the first word up to the last period of the sentences.
  4. Use familiar and specific words. You are writing for different type of people. You have to know your target audience and use the words that could be easy for them to understand. Basic English words will do. Anyways you are writing to inform them and not impress your readers.
  5. Keep it short. Do not bore your readers with long and null introductions. Metaphors and adjectives are okay but do not overdo it. Some writers use this to hide the absence of important information, and sometimes cause of libel and plagiarism cases. Also avoid unnecessary use of business jargon; not all of your readers can understand it.
  6. Check and rewrite. Before publishing, you must check for spellings, content, technicalities, typographical and grammatical error. Best results often come from throwing away the first batch of manuscript.
  7. Publish. Upload your work and allow your readers to critic it. Hearing feedbacks is better. You will also able to know whether your readers really understand what you have written.

These tips are also applicable to personal blog and opinion writers. Whatever you write you must pattern a guide on how to write it. Following your online writing guide will make this job easy for you. The most important thing is to stand on what you have written and be responsible on it.