Customized Service In Marketing: 3 Effective Online Lead Generation Techniques

Customized Service In Marketing: 3 Effective Online Lead Generation Techniques

There is a massive global market you can tap into for better yield in marketing and financial growth. Even with customized service, can you still make it work using traditional cold calls, or the usual sales campaigns? Stimulate and capture interest in your company’s services and products. There are at least three effective online lead generation techniques you can implement. Use various digital channels to your advantage, and move your business ahead of the others.

You may have tried going through conventional outbound sales techniques. You may have even started generating inbound sales, and there are still dozens of new outlets available online. Considering convenience, accessibility, and target market reach, here are new ways to gain customers: website and search engine optimization, pay-per-click (PPC) advertising, and social media.

Website and Search Engine Optimization

With growing dependence on technology, it’s no wonder you can easily reach your target clients through customized service. Your company website is the best place to start.

Use customer-focused navigation for better understanding of your site’s content. Then, provide various call-to-action options throughout the site to further engage the visitors. Add buttons to subscribe, download, contact, and other functions. Use engaging visuals for content variety. Think like a customer and find ways to make your site more accessible.

After this, evaluate and implement proper search engine optimization (SEO) as part of your primary lead generation strategy. With heavy competition on the world wide web, it’s important your content is more visible to consumers. Fill your site with properly constructed articles, easily accessible through organic web searches. Once you gain good rankings in search results, you are going to find more prospective customers checking and remembering your services.

Pay-per-Click (PPC) Advertising

This practice has been tried and tested throughout various business portals, as well as customized service. The pay-per-click (PPC) campaigns remain effective in generating highly targeted traffic. This technique also has a high chance for lead conversions. Mostly ideal for new business in the digital marketing world, PPC can easily yield good results. Even though there are many people who don’t like this practice of generating “buying visits” to the site, it is still a reliable source for lead generation. One of the most popular forms of this is the search engine advertising.

Social Media Practices

An active community of social media users is by far a remarkable factor, which helps any business find the most effective sources for lead generation. The variety of unique platforms helps engage and connect you to your targeted, desired audience. Options in social media platforms are also helpful in creating a new digital marketing culture that strongly impacts the consumers’ buying behavior.

Facebook, Twitter, LinkedIn, and others present a promising medium that different businesses can benefit from. However, customized service and social media exposure are necessary to effectively make an exponential advantage for any business.

Three Traits Of Good Telemarketing Services

Three Traits Of Good Telemarketing Services

Choosing a telemarketing services company to boost your business isn’t a cakewalk. The actual campaign can feel like a potshot; telemarketers are your front-line representatives. Bad telemarketers leave impression of bad business.

Unfortunately, some companies in this industry often settle with scripts too obvious or annoying, persistence prospects with repeated, routine calls. Some even employ automated outreach, using a robot with the voice of a well-mannered woman to take calls, expertly dodging attempts to deviate from the spiel. What a business needs in telemarketing services is one that values conversation over structure and formality.

Exclusivity

A good telemarketing company provides an exclusive team of agents to source and follow-up on prospects. By exclusive, it means that for the entire duration of the campaign, these agents are dedicated to one campaign. An agent that can juggle two or more companies is commendable, but this also hinders the growth of the relationship with the prospect and its goals.

Good Telemarketing Services Can Be Spontaneous

Good telemarketing services are also able to stray off scripts while staying within the process. The script is part and parcel of this industry, but outright reading words on paper lends a distant, impersonal tone to the calls. Prospects prefer agents able to carry free-flowing conversations with their contacts. An outline of general topics may be needed, but it is the caller who still does the heavy lifting. Spontaneity is firm proof of a professional who knows what he’s talking about.

Good Brand Representation

A good telemarketing company also owns up to the brand they represent. A great many telemarketers open with “calling on behalf of”, and they almost always lose the person on the other end of the line. Telemarketing is direct marketing – the producer always initiates outreach. A good agent speaks as if he is part of the business itself, and is an able representative.

Telemarketers are extensions of the business’s marketing and sales department, often expected to know the business inside out. Companies who practice this as policy act as the bridge to smooth working relationship between all involved parties.

Telemarketing services make the most out of outreach campaigns, and it can be as hectic as they come. Focus on traits like exclusivity, spontaneity, and intimate representation, and the right partner becomes easier to hone in and more worthwhile to keep.

BPO Services, And Product/Service Promotion

BPO Services, And Product/Service Promotion

Promotion is a crucial aspect of business, especially for small and start-up companies; many even commission BPO services for the task. Compared to giant corporations, small-scale businesses struggle more when it comes to getting their brand out there. This is because the competition nowadays is tight, and the way consumers think about purchasing products has changed – they have become more cautious and meticulous in terms of deciding which product/service is worth it and which is not.

While it is true the way the business world works is cut-throat, small and new businesses, however, still get the chance to attract customers and gain profit through marketing. Product and service promotion is one of the most effective ways to raise awareness and popularity of a business, which eventually increases actual sales.

BPO Services In Marketing Campaigns

This process, however, is just as hard as putting up a business in the first place. However, BPO services effectively engage in various marketing campaigns. What many don’t realize is that there’s more to an effective promotion than just spreading words about a company’s brand. If you want your business to be really successful, you should depend on service that puts your name in the spotlight and makes it stick.

Just like in communication, there are so many ways you can promote your business, and with unlimited access to technology, promoting your product is as easy as one click. Using social media to promote your business is probably the easiest and the surest way to attract people’s attention, but you can also hire a media manager to pull all the strings. Since everyone browses the world wide web everyday, creating accounts and pages on Facebook, Twitter, Instagram, and many other types of social sites would definitely reach a big portion of your target market.

Advertisements Expand Your Mileage

Advertising has grown into a giant industry that plays a big role in the business world. Considered as the most dominant mode of marketing, advertisements will be helpful in raising your company’s popularity, for it uses different forms of media (print and electronic). Advertisements allow your campaign to target specific audience to which your message is directed to. Television commercials, newspaper ads, and radio promotions can reach a wide range of audiences, in different demographics.

Other types of marketing strategies (telemarketing/telesales, networking, charity events, gift promos, and community programs) are staple offerings from BPO services. Tactics like run-for-a-cause marathons and social-welfare-themed programs, help build good image for your business. Because people love engaging in these kinds of events, companies often get the highest attention from existing and new customers, resulting to an increased sales and brand popularity.

All these strategies are proven to generate success, but only when done correctly. It’s not enough that you just execute the campaigns, in order to truly reach your target consumers, you must be able to establish a clear connection with them. Conducting surveys through phone calls, social media, or emails will help you better understand your consumers. This strategy allows you to gather information that would be useful both for marketing purposes and in developing new features or services that would suit the needs of the customers.

Branding Your Business Is Building Your Identity

How would you describe your company as a brand? Branding is crucial to all businesses, but especially to start-ups staking their niche on the industry. Survey the history of any successful business and you’ll notice its brand can evolve, but is often identified by one defining value.

Your branding is your identity in the industry, also the market’s perception of your business. This will set you apart in the face of tight competition, keep you relevant when the market is shaky, volatile, unpredictable. Have you ever wondered why the best brands are able to charge more for products and services? It’s because they’ve developed deep connection with their markets, a relationship based on brand trust.

If you’re still figuring out your company brand, here are a handful of guidelines to consider:

1. Defining your brand. This has everything to do with your product or service, as well as your niche in the industry. What’s your target market and demographics? Pinpoint the particular appeal of your business to your customers. How is your business set apart from the competition? Is it customer service, product quality, consistency? Your brand is a set of character traits that promote your business, something that deeply relates to your customer base.

2. Think of your brand as a person, with quirks, preferences, character. Many business brands are inseparable from their founders: think Apple, Microsoft, and Facebook. Is the CEO the face and embodiment of your business brand? Some also humanize their business as a brand, ascribing mission, vision, and purpose as characteristic traits. Does the company have its own set of heroes and mentors? Clarify your core values if you want to flesh out your business brand.

3. Build relationships with your market. Nothing spoils a brand than a string of empty promises. If you’re going to announce the release of a revolutionary product, make sure expectations are met upon launch date. In short, don’t sit on a bubble that will eventually pop. Building trust with your customers means you respect their preferences and expectations, ensuring you’ll deliver to any guarantee you’ll ever make.

Building a brand requires patience and consistency, and you might stumble over roadblocks and potholes along the way. However, you’re sure to gain traction, so long as you stay true to your company’s core values.

Elsewhere on this blog:

5 Habits of Effective Leaders

Is Customer Satisfaction The Goal, No Questions Asked? Rethinking The “Customer Is Always Right” Policy

Boost Sales through Product/Service Promotion

Content Management Systems for New Businesses

Start-ups have everything to gain with a company website. Smaller companies can get by with simple yet personalized look, one that enough about the company and what it’s about. However, there’s only enough time to spend in a day, and there’s always someone who’ll take care of portions of operations, giving you time to ensure everything falls into place.

What these businesses need is a content management system (CMS), a computer application that supports the creation and modification of digital content using a simple interface. A CMS usually supports multiple users, working in a collaborative environment and features, among others. This includes web-based publishing, format management, history editing and version control, indexing, search, and retrieval.

An Efficient Way to Run a Company Website

A CMS is a great tool for first-time businesses to put their work out there. Essentially with a CMS, they already have a working website that can publish, edit, and modify content as well as maintain it from a centralized user-friendly interface. This and more reasons have put CMS on the map as a popular way to start up a site.

Ready Design and Usability

A major advantage of using a CMS separation is its design and functionality. In the case of starting from scratch, there is a need to set up the code and design for the site itself, and that can quite be demanding especially for those who aren’t experts in that field. But with a CMS, there’s already the site set up; the coding and design is already in place. There can be changes made in the appearance, such as the use of themes, but nothing that will risk disrupting the established look. This gives the business a site that is uniformly clean but with more than a hint of personality. It can also concentrate on content, adding, formatting, and editing whatever’s necessary to convey its message across.

Content Regularly Updated

One more advantage of choosing a CMS is the possibility of a quick content turnaround. For up-and-comers, updates are a must. There needs to be a constant stream of news and fresh content to haul in views and customers. And building a site from scratch can be a serious hindrance, with all the design and coding matters to look into. A CMS, however, handles these really well. Because there is little need to worry about the technical aspects of the site, much focus can be pooled for the content itself. The people behind the business can freely update as regularly as possible, and with accuracy and uniformity, too, thanks to the content editing functions. A site made using a CMS can be a lively one, indeed, and not because it’s a design work in progress.

Search Engine Friendly

Another advantage, still, with having a CMS for site building is its SEO-friendliness. New businesses need to get themselves out and heard in the tough, vast world that is the Internet. They need to appear on a search engine whenever a word of interest is being searched, and they need their content to be an easy work of navigation. With site building from scratch, there is the possibility of that function not being present or usable, and that can be a huge blow to them. The CMS, on the other hand, has evolved over the years for that. Most programs of this kind come with SEO-friendly functions such as custom page titles, metadata, adjustable URLs, and helper plugins. The businesses need not toil much over getting on the front page of Google anymore; with the CMS will take them there faster.

Content management systems come in many names: Joomla, WordPress, Mambo, Drupal, PhpBB, and VBulletin are some of the most widely used. And for businesses who don’t have the time or the expertise needed to work with one themselves, there are outsourcing companies who offer that as part of their line of services. They can be assured that an outsourced CMS-made site will have an air of professionalism: uncluttered, informative, and engaging.

Your business can definitely turn to the CMS for help. With it, you’ll have all the essentials covered, and the site will still speak much about your company, your product/service, and your team.

Elsewhere on this blog:

The Perks of Staff Leasing QA

Your Post-Sale Strategy: Gaining Leads From Your Customers

Do You Want to Grow Your Clientele? Work on Your Retention Rate

How’s Your Outbound Sales Performance Doing?

One way businesses generate (revenue) leads and sales is through outbound marketing: sales representatives reach out to existing and prospective customers, promoting products and services. However, this marketing tactic is often overshadowed by inbound marketing, what most companies don’t realize is that outbound marketing is just as important as any other marketing strategies.

While it has its own flaws and disadvantages, outbound marketing can potentially increase not only leads and sales, but the number of loyal customers as well. In today’s industries, consumers not only look for quality product and services; customer service and support are just as important.

Consumers are more inclined to patronize a brand if it delivers well in customer service; they will trust your company if you show a sense of responsibility and empathy. To earn and build loyalty, you have to be sincere in your efforts, and communicating you want the best for them is priority.

This is accomplished in outbound marketing, where sales representatives engage and develop trust with clients. Since their job is to persuade consumers to buy products, outbound sales agents can make use of personal strategies in establishing rapport with customers. This method can be effective if the goal is to generate sales. But how can you be sure if your outbound marketing team is doing their job right?

How is your company’s outbound sales performance doing?

As experts put it, business is not just about product/service quality, there’s also emphasis on customer relationship. Corporations have to realize the way customers think, something which changed over the years. It is still essential to secure a special connection with them. The ultimate goal for every company is to build and maintain a good and trustworthy image. This involves providing high-quality products, and effective customer service and support. This principle is applied in outbound marketing. Anticipating the challenges involved, here are two simple tricks you can implement:

1. Identifying, understanding your prospects

Outbound sales representatives need to know, having basic information about clients won’t do them any good. If they want to really see some progress, sales agents have to understand the way customers think. They should be able to relate to the clients’ situation – how it is in their customers’ shoes, how would they respond to the call or offer? Would they consider buying if the conversation is lighthearted? Does straight-forward work to them best? Agents should be able to contemplate these things before planning their marketing approach.

2. Build lasting relationships

Once the agents establish a connection with prospects, the next important thing to do is to nurture that relationship. Customers who feel a certain bond with a company are most likely to continue patronage with them. One way to do this is with consistent follow-ups, updating on new products or promos that could stir interest. It’s these little things like these send customers the impression that your company has a focused and dedicated customer support system.

While some customers may be a little hard to persuade, following these steps can change the course of your outbound sales. The key here is that your company must convey your message (that your customers are important) clear and loud. As a business owner, the first step you need to do is to find people who can successfully do the job. Look for employees who are effective communicators, good decision makers, great listeners, and most importantly, those who have dedication. Do this and your outbound marketing team should be fine.

Elsewhere on this blog:

Why Bother With Post-Sales Follow Up?

Maximizing Customer Retention: Handling Complaints

Five Tips for Providing the Best Customer Service Experience

Boost Sales through Product/Service Promotion

Promotion is a crucial aspect of business, especially for small and newbie companies. Compared to giant corporations, small-scale businesses struggle more when it comes to promoting their brand. Competition is tight, and the way consumers think about purchasing products has changed – they’re more cautious and meticulous in terms of deciding which product/service is worth it and which is not.

While it is true business works in cutthroat ways, small and new businesses, however, still get the chance to attract customers and gain profit through marketing. Product and service promotion is one of the most effective ways to raise awareness and popularity of a business, which eventually results to the increase in actual sales.

Your Business, Your Brand

This process, however, is just as hard as putting up a business in the first place. Business owners can engage in various marketing campaigns, but this does not always guarantee success. What many don’t realize is that there’s more to an effective promotion than just spreading words about a company’s brand. If you want for your business to be really successful, you don’t just have to put your name in the spotlight, you have got to make it stick.

Promotion through Word-of-Mouth, on Social Media

Just like in communication, there are so many ways you can promote your business, and with unlimited access to technology, promoting your product is just as easy as clicking a button. Using social media to promote your business is probably the easiest and the cheapest way to attract people’s attention. Since everyone browses the world wide web everyday, creating accounts and pages on Facebook, Twitter, Instagram, and many other types of social sites would definitely reach a big portion of your target market.

Conventional Media

Advertising has grown into a giant industry, and it’s crucial in the business world. Considered as the most dominant mode of marketing, advertisements will be helpful in raising your company’s popularity, for it uses different forms of media (print and electronic). Advertisements allow your campaign to reach the specific audience, your target market. Television commercials, newspaper ads, and radio promotions can reach a wide range of audiences, in different age brackets. Utilizing these media can very much generate publicity in no time.

Outreach and Engagement Campaigns

Other types of marketing strategies such as telemarketing/telesales, networking, charity events, gift promos, and community programs are constantly being used by various companies. Tactics like run-for-a-cause marathons and social-welfare-themed programs can help build up a good image for your business. Because people love engaging in these events, companies often get the highest attention from existing and new customers, resulting to an increased sales and brand popularity.

All these strategies are proven to generate success when done correctly. It’s not enough that you just execute the campaigns; in order to truly reach your target consumers, you must be able to establish a clear connection with them. Conducting surveys through phone calls, social media, or emails will help you better understand your consumers. This strategy allows you to gather information that would be useful both for marketing purposes and in developing new features or services that would suit the needs of the customers.

Elsewhere on this blog:

Why Bother With Post-Sales Follow Up?

Developing Your Business: Conducting Market Research in the Virtual World

Be Locally Famous: Six Strategies for Budding Businesses

Why Bother With Post-Sales Follow Up?

While continuously finding and acquiring new customers is great for business, maintaining good relationship with current customers is also crucial, ensuring repeat business and loyal customers.

Acquire New Customers, Keep Them Close

A new customer entails going through the process of introducing the business, its product and services, gaining their trust, and of course, convincing them to actually spend their hard-earned money. A repeat customer however, is already familiar with the business, knows what it offers, and has faith in the brand because they’ve already tried it for themselves. That’s why it’s important to have a good relationship with present customers, a stable base who can generate new referrals, bring in potential clients.

Post-ales follow up is vital in keeping and maintaining business-client relationships. It makes clients feel the business’s commitment to customer service and satisfaction, build rapport, and open doors for expansion.

It’s All Worth the Effort

Maintaining your customer base seems like a lot of work, but if it’s worthwhile if you consider the return on investment. Post-sales follow up is the company’s way of showing its sincerity to the customers that it cares. It’s as simple as sending them a thank you note after a purchase, calling to ask about their experience with the product or service, or taking it up a notch by offering warranties, repairs, updates on related products that they may want, and offering discounts and incentives for referrals. These build up the company’s presence to its customer base, eventually to its market. It always pays to build a stronger relationship with existing customers.

Post-sales follow up is a way for the company to ensure customer satisfaction. And with the feedback given by their clients, they’ll be able to find new ways to improve their business. In doing so, not only will they be able to cater to their existing market better, but also their target market as a whole. The little things add up, and that’s what post-sales follow up is all about.

Elsewhere on this blog:

5 Ways Customer Feedback Can Help Grow Your Business

Business 101: How to Widen Customer Network Using Social Media

Should You Outsource Your Customer Service?

Why Project Outsourcing (Still) Points East: Take Your Market Research Calls to the Philippines

While the global economic climate has succumbed to caution and slower growth, the Philippines remains a lucrative destination for project outsourcing needs, including the expanding industry of market research. With enough decision-making work on your hands, it’s time you consider taking on the world’s largest outsourcing market, one of Asia’s most English-proficient countries—ultimately meeting your market research call needs in the process.

A Large English-Speaking Talent Pool

To effectively gauge your customers’ reactions towards your product or service, you must have a certain understanding of their daily routine and how it relates to what you offer to them. Filipinos themselves are highly Westernized, which makes their calls feel more authentic. No customer would feel comfortable talking about their products to a stiff-sounding robot, which is why Filipinos, with their first-hand experiences of Western products, can very much relate to the experiences of your customers. Perhaps they can even throw in a pop culture reference or two (when appropriate, of course), to make your business feel more human.

Lower Costs

Despite the abundance of qualified talent, the Philippines is still known for being a cost-efficient, project outsourcing destination. In the realm of market research calls, that simply means your expenditures for customer support take a nosedive, while the development of your business can finally take a huge chunk of the company budget. It’s a win-win situation for everyone involved.

Intense Competition, Higher Quality

Open a Filipino classified ad or job website and you’d be hard pressed not to find a BPO company. According to the Oxford Business Group, it’s even become an $18 billion-dollar industry in 2014. Competition, in turn, has become rife as an abundance of outsourcing companies vie to give the best contact services possible to their offshore clients. You can expect to avoid paying top dollar for quality.

A Tech-Savvy Generation

The Philippines is no stranger to the newest technologies, especially in its young workforce. Developments in consumer electronics and telecommunication are immediately adopted and applied. This is seen in all IT industries: transitioning in-house tasks offshore is easier if you’re working with teams that easily adapt. Technical and specialized processes are competently handled; couple this with English-proficient professionals and you have the ideal talent pool.

Project outsourcing is good for business because it reduces operation costs. If you’re partnered with the right teams, then you’re also guaranteed efficient processes. If you’re considering locations to expand, there’s no better place to start than the Philippines.


Did you like this post? Contact us now for inquiries!


Elsewhere on this Blog:

When West Meets East: Outsourcing Services and the Corporate Cultural Gap

The Evolution of Business Process Outsourcing (BPO) in the Philippines

Why Outsource to the Philippines?

Four Easy Steps to Calming Angry Clients

Customer complaints are expected even in thriving businesses, constant reminders that there will always be opportunities for growth. The question is how to handle these complaints in such a way that both you and your customer come out as winners.

Actually, there is no sure-fire formula to effectively handling disgruntled clients. In many large businesses, staff leasing is considered the solution; a complaints department or team is created to make sure that grievance calls are addressed promptly. Sadly, even this is sometimes ineffective. When dealing with an angry customer, only four things should be observed.

1. Listen.

Some people are simply fed up with the customer service and just need to release that pent-up emotion. The call that they make serves as their outlet and your role is to listen patiently to what they have to say, without judging them in any way. At some point during the call, your caller will calm down. That will be your cue to offer a solution, but make sure that you fully understand the problem.

2. Repeat.

Once you sense that the customer has let down his guard, repeat the problem back to him to make sure that you got it right. Getting corrected at this point should be expected because how you tell the problem may not be what your caller wants to hear. Continue this “parrot” technique of presenting the problem until the customer agrees to what you say.

3. Empathize.

With the two of you agreeing on the issue, offer an apology for what your customer has experienced. Saying sorry may have become too common in many complaints cases, but if you say it with a sincere heart, it will always have a calming effect on your caller. Follow this up with the appropriate solution and an explanation as to why the problem came up, but without putting the blame on others.

4. Assure.

A strong assurance that the issue is an isolated case and is not a normal procedure will inspire your customer to stay with the business. In some cases, making a follow-up call a few days after the problem was resolved comes highly recommended. Not only do you get to find out if your client is satisfied with your service, your call can help bring back that all-important customer trust.

Empathy should be the first thing on your mind when handling customer complaints. It’s an important element of frontline service, and it’s crucial to resolving complaints. Nothing spells service better than effective, personalized customer service.


We can help you build an amazing support staff, request a quote now!


Elsewhere on this blog:

Competitive Advantages of Offshore Staff Leasing

5 Ways Customer Feedback Can Help Grow Your Business

Staff Leasing: What to Look For When Hiring a Support Staff