Social Media Monitoring As Customized Service Outsourcing Package

Social Media Monitoring As Customized Service Outsourcing Package

Social media monitoring can be availed as customized service outsourcing package; you’ll have instant access to what people are talking about your company, through the variety of platforms. It can assist you on how your competitors are doing and attract new potential customers.

Today, almost all businesses have social media platforms. Facebook, Twitter, and LinkedIn are staple tools in boosting company image to target audience. Smartphone users nowadays install social media apps for their personal use. Having such apps are convenient because of the unlimited things these can do. From talking to their loved ones, video chatting, uploading pictures on their social media accounts, and more.

As customized service outsourcing package, you can use these things to your advantage. Looking through your social media platforms can give you the boost you need for the company.

Here is a list why social media monitoring is beneficial:

1. The Use of SEO

Knowing how your market acts, you’ll able to understand what they are searching for. Using SEO will be handy. Creating keywords and putting your website on the top searching list is a big advantage.

2. Joining Netizens’ Conversation

Social media monitoring is not all about looking through countless of feedback. It can also be a way to interact with the people. Users post about a certain product, and take the opportunity to tag other people. With this, it would create a discussion about the product. Joining the discussion and pitching comments are great ways to interact.

3. Planning the Next Marketing Plan

Browsing through reviews and feedback are some of the factors that can kick-start an idea for the plan. Knowing what the market needs based on trends, and how to deliver it will give a good feedback from them.

4. You Vs. Competitor

While learning your market, it’s best to learn about your competitor as well. Through Social media monitoring, understanding the competitor’s reviews will be a huge advantage. By doing this, getting insights is easy, and you’ll learn how to handle these in the future.

There are more things you can do with social media listening. From understanding your target to knowing your competitors, it’s up to you how to use customized service outsourcing package to your advantage.

Offshore Sourcing In Social Media Management; Building Street Cred For Your Business

Offshore Sourcing In Social Media Management; Building Street Cred For Your Business

Social media management is now a staple service in offshore sourcing. Networking tools are now available to anyone, across different lifestyles and tastes. Age demographics, preference in music, and more are considered in sharing and optimizing content. Discovering things and meeting people with same interests are examples of what you can do with media; of course there’s also the opportunity to expand your business reach.

From a business perspective, social media platforms like Facebook, Twitter, Instagram, and Linkedin are useful to anyone with a marketing strategy to execute. Targeting your market will be easy and convenient because of the features these platforms offer. In some platforms, you can segregate the target market into demographics, by using hashtags, or by analyzing what videos are trending, even by researching trends in search behavior. Marketers love to use hashtgas, since these offer insight on what the market wants for the product/service.

Facebook and Twitter are always top platforms used by offshore sourcing in social media strategy. Have you considered including these platforms in your social media campaign?

1. Pinterest

Pinterest is a great source of high-quality photos, and every user is part of a connected community. This is a visual platform, where relevant and attractive pictures gain more reach; there’s even good chance for content to go viral. Having a profile with many followers is great because of the influence that comes with it. By default, a pinned picture is visible to followers; gain enough pins and engagement, and the photo can become viral. A photo of a product gone viral is a boost to the company brand, attracting traffic and unique engagements.

2. Youtube

YouTube is the definitive video platform for marketers; it’s very accessible, and a relevant post can rake in millions of views. It ranks content with algorithm similar to Google’s, so if there’s one thing viral videos have in common, it’s community appeal. Searching through YouTube is like searching in Google; keywords and keyphrases are seeds in search. With this platform, your product placement (especially if advertised) can do more than demonstrate: it can engage and convert.

3. Instagram

Instagram is yet another visual platform, with very digestible content and appeal. Users navigate content with hashtags. The tags you use can make or break a marketing campaign. For example, using #marketing, the search will show all user photos with that same hashtag. Connect with people through hashtags, connect with the community, coordinate events, push promotions; the simple hashtag is an efficient marketing strategy.

With the variety of social media platforms to choose from, you’ll have to prioritize which to use in optimizing content. Offshore sourcing services ease the process, but it is still your decision that defines what’s best for the company, what’s best for your business.

Outsourced Call Center Solutions: Directory Assistance

Outsourced Call Center Solutions: Directory Assistance

Heads up for job seekers: do you love connecting people, making introductions? There’s a job that might interest you in outsourced call center solutions. This job comes with access to a directory listing; you’re tasked to verify and provide information upon request.

Directory assistance operators (also directory assistants) are in-demand in the BPO industry. The workflow can be described in a handful of steps. A call comes in, you identify your role and the business that you represent. The caller then makes multiple inquiries concerning directions. It’s often the number or address of a company, which can be a popular restaurant, a five-star hotel, or a historic theater. With access to online directory, you look up the requested details, forward this to the customer, and end the call.

Simple Task, Invaluable Service

The task seems simple, but the service is invaluable to customers and users. It’s a job you’ll enjoy, but it can be challenging. For starters, being a directory assistant for an outsourced call center solutions firm means that you will take calls from people located in different parts of the world. If your customers are US-based, you’re expected to be familiar with all 50 states. You’re also required to know landmarks, and the local numbers (area codes, zip codes) through which these places can be contacted. At the core of your service, there’s the basic requirement that you provide accurate information to the customer at all times.

Going The Extra Mile In Outsourced Call Center Solutions

In some cases, contact details of private individuals are also requested. The task isn’t be limited to identifying commercial establishments, but in locating residences as well. In both instances, providing excellent customer service is paramount, especially when you’re giving directions to someone on a carphone driving down a busy street.

Forwarding Directions, Leading The Way

These days, the job of a directory assistant has become somewhat easier. Modern technology has allowed automation to be set up whenever a call comes in. A common feature involves an automatic read-back of the requested details to the customer once the operator locates this in the directory listing. This allows the operator to accept more calls in a brief handling times. Outsourced call center solutions satisfies customers through prompt and fast customer service delivery, especially when parts of the process are automated.

Optimize Your Outreach: Staff Leased Employees In Data Verification

Optimize Your Outreach: Staff Leased Employees In Data Verification

Your company can perform well, gain lots of leads, rack up a good number of contacts. Of course, the ideal trend is to acquire more leads over time; staff leased employees can do the legwork. As your database expands, verifying contents and keeping it manageable can be challenging. When your company needs to tap this database to further its reach, there’s a chance some of the phone numbers are dead, some of the email addresses are missing, and some names and prospects are incorrect.

A similar scenario befalls any business that neglects to have its data verified. Data verification entails checking different types of data for accuracy and inconsistencies, after data migration. It confirms whether data was accurately translated after moved between sources to another: is it complete and useful? The process identifies areas of disparity and preempts erroneous data loss.

A Reliable Database Optimizes Your Marketing Strategy

One reason to maintain data verification of contacts is to improve marketing results. Phone numbers and email addresses, for instance, are effective channels to reach prospects. If a listed contact is discovered inactive, all marketing efforts on that contact are wasted. A verified database is filled with active, updated contacts. To this end, staff leased employees guarantee any marketing strategy reaches the other end, bringing new prospects and customers.

Marketing Efforts Focused On The Right People

Data verification ensures only the right people will receive marketing efforts. Indeed, not everyone can become loyal customer, and some unsuitable ones also manage to slip into the database. An mismanaged database of contacts forces the company to try out each and every prospect listed. While that is good in a way, the company risks a reputation of being overly persistent, or worse, scamming leads. Leased employees can weed out contacts with minimal potential for returns.

Streamline Campaigns, Save Time And Effort

Businesses consequently saves time and effort in reaching its target audience. With faulty telephone numbers and email addresses, the company wastes resources trying to implement marketing plans. It is the same when dealing with contacts outside the business’s demographic. Time spent on converting them is better spent focusing on getting good leads. Data verification cleans and polishes the list of contacts and zeroes in on the target people, optimizing business resources and facilities.

Staff Leased Employees Can Do The Legwork

Data verification is a necessity today when people readily change contact information for convenience. A study in email marketing revealed, in fact, that as much as 22.5% of a company’s database degrades every year as addresses become obsolete. If left unchecked, the database’s usability wears off, affecting marketing and customer retention.

Without management, your business can end up with a database of dead phone numbers and email addresses. Implementing strategies using unverified data is risky and self-defeating. Staff leased employees are necessary in implementing a data verification system early on. The goal is to reach the right people, making the most out of available resources.

Outbound Call Center Services: 4 Tips For Better Collection Call Results

Outbound Call Center Services: 4 Tips For Better Collection Call Results

Improving collection call returns take time and patience. Outbound call center services handle the outreach, follow-ups, and demands for payment. The process sounds simple, yet it involves challenges in every step. How can your agents consistently pull off successful collection calls? Here are four important tips to consider and implement:

Always Be Prepared

Your agents need to make calls with essential information in hand. Learn to equip them with all the facts and facts needed.

In preparation, remember that it isn’t simply presenting all the concerns in one blow. Know who you are calling so you can pick the right approach for the specific customer type. Outbound call center services anticipate excuses. Be patient and listen intently. Write down specific concerns so you can address them later. You may even try compiling a list of common excuses and match those with effective rebuttals, so you won’t be caught surprised during the actual call.

Keep It Positive And Professional

Tact and discretion are important in handling collection calls. Your agents need to be firm but polite, use statements that are phrased in a positive and professional manner. This establishes good rapport with the customer.

Keep the conversation positive, so you don’t get stuck in a back-and-forth discussion with the client. However, even if you present yourself as polite and professional, don’t forget to sound authoritative as well. Practice the right tone, pitch, and even pacing in speaking. Sometimes, something written on paper may sound antagonistic over the phone, caused by improper delivery.

Identify Specific Goals

Outbound call center services have scripts that address specific concerns. These serve as guide maps in carefully navigating through the collection.

Form a simple outline of the conversation in this manner: Catch up with the customer, talk about any current business, establish that the payment is late, learn why the payment is late, and make the customer commit. With these in mind, construct a script that is going to get the customer’s attention while maintaining a good relationship, at the same time show that you care. Preparing a good outline for the script, and you won’t be manipulated by the person on the other line during the call.

Adapt To The Situation

There may be a guide in collection call, but simply following a routine won’t help you in getting better results. Learn to leave yourself some room to entertain a possible offer from the customer to receive the right payment.

There is no one shot practice for a surefire collection. Once you listen to the debtor, you can learn about new or even better ways to handle each situation. With every unique case that you receive, you are going to gradually remember picking up essential clues from the other line. Take note of these and use them as references for future calls.

Collection calls are no easy task. But by following these tips, you’ll maximize performance of outbound call center services. Chase after the accounts with knowledge and skill on hand.

Three Benefits Of Service Offshoring In Implementing Data Management

Three Benefits Of Service Offshoring In Implementing Data Management

Data management is all about the acquisition, validation, storage, protection, and processing of data. To be sure, service offshoring companies offer accessible, reliable security that always leads to the satisfaction of the end users. This is crucial in businesses; data should always be secure, yet accessible to the right parties. When properly implemented, data management guarantees benefits that can even save your company in critical situations.

Data Security

Data security is the outright benefit of implementing data management. Unattended data to may lead to multiple problems, including overloaded servers. This leads to data loss, which may prove fatal to business. Data management avoids all these by consolidating data, simultaneously purging the redundant and obsolete. Information that remains is  organized and archived. Data loss is prevented, or at least minimized. Business mishaps are less likely to happen.


It’s important information is attributed to a reliable source. Your business’s internal may be solid, but, left mismanaged, important fragments stray and become inaccessible. You’re left with a bulk of useless, corrupted information. Service offshoring in data management remedies this, ensuring all relevant data are visible and easy to pull out. Important data is separated and prioritized, making these easier to cite and use.

Cost-Efficient (Especially With Service Offshoring)

Errors incurred in a business costs time and resources; this is especially true when data is concerned. Using erroneous data can be troublesome, fixing the damage can cost a lot of money. That won’t be a problem with data management, where data goes through thorough validation process. Misused data can be corrected, and corrupted data is deleted.

Data management is beneficial to small and big businesses. Regardless of the scale of your business, you need organized data to be efficient and useful. Fortunately, you have plenty of service offshoring companies ensure your information is constantly optimized, usable, and most importantly, secure.

(Part 2 of 2) Here’s How You Negotiate With A BPO Services Provider

(Part 2 of 2) Here’s How You Negotiate With A BPO Services Provider

You should always negotiate with a BPO services provider, as much as you can. There’s always room to bargain from initial proposal. But, as established in a previous post, silence can be an effective negotiation tactic. There’s a handful of ideal opportunities when you’re better off staying put, and here are three more to consider the next time you consider a quote:

1. When The Other Party Makes A Counter-Offer

Have you ever felt stonewalled? It’s unpleasant and frustrating, and you’re at a disadvantage the first few minutes after you’re given the cold shoulder. This is but natural, since there’s an expectation for immediate response in communication. The trick is responding with a meaningful pause, long enough to cause the other party to flinch.

Silence in negotiation is an acquired skill, though. If you’re corresponding in person, supplement your silence with a nod of acknowledgment. If it’s a phone conversation, stall with hanging responses like “I see…” or “I understand…” Reserve this tactic for the most important terms in the negotiation.

2. After The Initial Small Talk, Right Before You Talk Brass Tacks

Pleasantries are important in business correspondence. You need to build rapport with a BPO services provider so you’re relaxed the moment you talk details. However, the challenge is in the transition; how do you bridge the gap between small talk and real talk? It turns out silence (or short pause) could be the only transition you need.

The brief lull in conversation gives both of you breathing space. It also allows you to effortlessly shift gears, as soon as possible. Bide your time and wait for your prospect to resume the thread, though. If you have initial terms and proposals, best wait what the other party has in mind. You can then adjust responses in your favor.

3. Immediately After You’ve Presented Terms To A BPO Services Provider

This complements the first point; you should give your prospect ample time to compose a response. In turn, you’ll also pick up queues from the other party (in face-to-face conversation). Do you see disappointment or relief? Rethink your strategy according to the response. It’s a given face-to-face correspondence is preferable to text, audio, even video chat; you’re missing out on all those non-verbal cues if you don’t meet your prospect in person.

If silence is too much and you need to break the ice, you can pitch pointed questions instead. Loaded questions like “What are your comments on our proposal?” or “We sent you terms yesterday. Any thoughts?” catch your prospect on guard. This puts the burden of response on your prospect.

It’s possible the BPO services provider you’re considering is fine with the terms. Aren’t you thankful you didn’t open negotiations by offering a discount? Develop silence as a staple tactic and you’ll notice an increase in meaningful, favorable negotiations. It takes a while to learn, but it’s second nature with persistence and practice.

4 Smart Solutions When Your Capital Isn’t Enough

It takes serious commitment to start a business. It also takes courage to persevere through the highs and lows of management, expanding operations by outsourcing jobs. Unless you’re set with a huge fortune to back your capital, you’ll need supplementing funds more often than you would admit. If you’re heavily invested in your business, then it’s likely you’re built to take on the risks, starting a business with capital insufficient to last the long haul.

Here are four smart solutions to tide your business over, in times you’re running low in capital:

1. Start Small

Startup businesses do not necessarily require massive capital, just enough to sustain about a year’s worth of expenses. Most large corporations start from small enterprises, others were acquired by other companies at hefty markup. You want your products or services to be known around the world, but you have to start local to achieve this goal. Take it easy and one step at a time; make the most out of whatever you have right now. With a feasible business plan, your company will grow through stingy and wise management.

2. Curb Your Expenses

Creativity is crucial at the start of small business, especially when it comes to spending. Innovation in products and services is also important, a secret to streamlined operations. If you think you do not have enough capital to start up a business, at the very least minimize your expenses. You may not need to outsource jobs you can manage (not yet), especially if you can’t afford the service. Your priority should involve looking for resources. Don’t limit yourself to expensive tools when free or cheaper alternatives are available.

3. Partner with an Angel Investor

Angel investors throw money at startup businesses, allowing these to spend on development and improvement. This is first benefit of partnering with an angel investor, but you also gain experience from mentorship and coaching; years of hard-earned experiences imparted to your gain. Looking for angel investors can be a challenge, but easier if you’re well exposed and connected in the relevant industries.

4. Advertise for Free, Use Social Media

Social media is a free, effective promotional platform, and the accounts are easy enough to set up. Make sure you’re established on these free platforms before you invest TV commercials, multimedia, and printed advertisement. Take advantage of Facebook, Twitter, Instagram, and similar sites where you can introduce your products or services. How can you resist the appeal of free advertising?

According to Robert Kiyosaki, “It does not take money to make money.” Business is a step-by-step procedure, and you have a variety of resources at your disposal. Start small and let it grow, and then outsource jobs to keep operation costs feasible.

Elsewhere on this blog:

Choosing Your Business Model: Shared Services Over Centralization

Business Metrics: What Surveys Can Do For Your Business

Boost Your Business Without Going Bust – 4 Scaling Tips for Startups

When West Meets East: Outsourcing Services and the Corporate Cultural Gap

Corporations must anticipate team members who can’t see eye to eye, especially if this involves international teams in the BPO industry. Physical, social, and cultural barriers must be considered and managed when outsourcing services. Though the physical barriers are easily bridged through ever-evolving technologies, some social and cultural barriers within the workspace can just as easily be overlooked.

The corporate culture varies between locations, and with it comes differences in how goals are met, how company values are represented, and how employees interact. When you compare the West’s corporate culture to the East, the American and European cultures focus on end results, while Asian cultures are heavily influenced by local values and traditions (e.g. hospitality, loyalty, etc). This is why it’s important for both parties to understand each other’s corporate culture, mind the gaps that could hinder a project’s success.

Philippine Culture Primed for BPO Industries

For example, the Philippine BPO industry has grown significantly since its start in the ‘90s, because of certain social, cultural, and corporate values upheld. Their natural affinity to the Western culture helps them better understand cultural references, slang, and the like; with this comes their proficiency in the English language, both oral and written. It also helps that Filipinos have a strong sense of camaraderie, empathy, and diligence that enables them to meet their goals effectively and efficiently.

Gaining an understanding of these factors help parent companies plan for successful outsourcing services. Proper communication, then, plays a vital role in the success of a smooth and productive workforce. Expectations should be clearly laid out, roles (and expectations) must be properly understood, and measurements for productivity should also be clearly explained. It also helps to create positive interpersonal relationships between both parent and offshore teams to boost morale and to encourage smooth operations.

Outsourcing Services Improve Operations

Most internal operations can be improved with outsourcing services, so it’s important your company is synched to outsourced teams. Corporate cultures may differ, and embracing this is your best response. The bottom line of outsourcing is results, efficiently achieved.

Outsourcing business functions is the better way, and it’s easier once the gap between corporate cultures is bridged. There’s a reason why outsourcing service is concentrated on the east: cultures here are relational, yet professional. Your business benefits because it can focus on the big picture, while teams dedicated to deliver do the legwork.

Elsewhere on this blog:

5 Key Reasons to Outsource Administrative Support

Should You Outsource Your Customer Service?

Outsourcing Is Not Just for Big Businesses


Boost Your Business Without Going Bust – 4 Scaling Tips for Startups

Startups are now the norm in business, where risk-takers with big ideas flock. Launching a startup requires thrust to escape gravity, though. Yours may not be in league with Tesla or Uber, but who’s to say investors won’t like your special sauce? And while some attribute success to luck, yours should be about hard work, coupled with the knack to capitalize on every opportunity.

You’ve crunched the numbers and they’re solid, your business is primed to scale up. You’re even weighing the advantages of outsourcing development. But before you do, it pays to assess actual health with a handful of criteria. These four essentials are not exhaustive, but enough to ensure you have a good head start.

1. Focus on the Bigger Picture

If you think your business is now the big fish in your pond, then it makes sense to dream of open seas. You have to mind the transition, though, which means there are smaller, shallower waters to navigate before you’re really capable. Say you’ve valuated your business at $1 million, how high should you scale up? $100 million may be a stretch, how about $30 million?

Keep your goals realistic, and progress with doable margins. You’re likely aware many startups crash and burn because too much money was funneled into a flimsy business model that fell flat. Make sure yours is solid before you boost.

2. Your business deserves a face – like Apple and Microsoft

Many of the biggest brands are fronted by equally big personalities. Think Elon Musk, Oprah, and Donald Trump. While it is possible to build a brand separate from its founders, it’s in your best interest to couple personal brand with your business. For better or worse, stamp your seal of approval and front the business with a familiar face.

Building your public profile exposes you to the industry, opening tie-up opportunities. If eventually you’re big enough to spread out to related industries, your personal brand will tie these ventures together. Think Google, currently spread out into countless areas in tech.

3. Build, expand your network

This may seem an understatement, but have you considered there are connections you’re better off without? Some connections spark and sustain growth; others hamper, or worse, drag you down. Before you pursue potential tie-ups, do the legwork and research your investor. Confirm if your partners are financially sound before you commit.

It appears counter-intuitive to turn down opportunities for funding. It’s wise to think long-term, though, cut ties and preempt any potential damage.

4. Steer the ship, delegate the details

This is the pitfall of many start-ups, failing to focus on strategy and push with it. It’s true success is measured in small steps as much as milestones, but upper management is supposed to steer, even in small start-ups. If you find you’re knee-deep in routines you can delegate, pause and find someone to do the dirty work. Outsourcing development and processes to third parties lifts the burden, frees you to focus on the long view.

Hire specialists to take on tasks, prefer multi-taskers if you’re tight on finances. It’s important your head is clear preparing for investor meetings, setbacks, and other curve balls thrown your way.

Stepping up in business takes true grit, but it helps if you’re also equipped. Avoid the urge to gamble, though; businesses that went all-in and succeeded are the exceptions. Plenty more went bust and only had lessons to learn from the mistake.

We want to help you build better business! Visit our website and check out our staff leasing solutions.

Elsewhere on this blog:

Is IT Outsourcing a Necessity?

Why Outsource to the Philippines?

The Evolution of Business Process Outsourcing (BPO) in the Philippines