Business 101: How to Widen Customer Network Using Social Media

Many businesses today, both old and new, rely on the internet and the power of social media to further expand their customer network, increase brand awareness and build partnerships.

Having a steady stream of customers is what makes a business successful, that is why entrepreneurs explore all avenues of marketing to gather as many customers as they can. And that is where the internet and social media plays such big roles.

Here are a few things to keep in mind when you want to widen your customer network using the internet and social media, so you can build a better online presence and create intelligent brand awareness campaigns.

Social Media Optimization (SMO)

You don’t necessarily need to hire a Virtual Assistant to manage your social media accounts, and hiring an expert SMO company is not very practical for start-up businesses. Expanding your customer network doesn’t need to be expensive.

You can start your own SMO simply by creating an account and adding a description of your business. Try it with top social media sites like LinkedIn, Twitter and Facebook. Learn basic Search Engine Optimization (SEO) so you’d know how to use keywords. Anyone can be a SMO or SEO specialist if only they would take the time to learn it.

Pay More Attention to Details

Twitter has a list of trending topics. Try to look for topics related to your business and industry. This can help you understand your costumers better and make improvements on your products and services

Blogs and forums are also best for stalking gossips and praises about your business as well as your competitors’ online reputation. You can also go through the comments section on Facebook to learn more about what your customers really wants. You will be able to plan for better campaigns to increase your customer network.


Articles doesn’t always need to be long and full of pictures, that is why we have microblogging such as Facebook, Twitter, Tumblr, Plurk and many more.

Microblogging sites are good for making short updates about your business and to start a discussion with an interesting topic. The main goal here is to let customers and potential clientele know about the latest happenings in your business, it’s a great way to market and sell products using social media sites!


Vodcast is a video file that works as the same as podcasting. It’s a simple way to let people know about your products and services. It can also build ongoing relationships with your clients and employees, and expand your customer network.

Remember that YouTube video you watched about a product that made you feel you want to try it right away? How about the short clip you saw on Vine, Netflix or MetaCafe that made you feel special? These are social media sites for video sharing, a great platform for businesses to build brand awareness.

What makes it very effective? It’s portable, convenient and the content is easy to digest. You can share it almost anywhere on the internet, and people can download it and watch it anytime they want. You can hire a part-time video editor or media manger to help you create amazing vodcasts!

Go Mobile

Is your business mobile ready? Because your customers are always up to date with the latest gadgets and technologies available in the market. Always think and plan ahead.

More and more people today are now using their mobile phones to connect to the internet, interact on social media sites, check their emails, look up a website, purchase things they want, find a local business and many more. So it’s important that your business is also up to date.

Imagine if there is no internet today, your manufacturing or service business is new and you have a very limited budget. How will you market your products and services offline? What if you can’t afford even the cheapest packages that local advertising companies offer? Will flyers help expand your customer network?

An entrepreneur who stays inside his comfort zone will never experience true success. Take risks. Gamble on what you think can benefit your business. If you feel that hiring a Virtual Assistant can help expand your client network using social media, do it. If you think that hiring the services of a video editor or a media manager can help boost brand awareness, do it! Do not get yourself left behind in this fast changing world, it’s either you adapt or drop out.