Can you still remember music before the mp3 format? How about life before Facebook? What seems like the distant past actually happened a few decades ago; Millennials were the first generation to enjoy the perks of future tech. Now there’s something new released every month, rolling over the horizon with the craziest features and innovations. New technologies hardly surprise anymore. What will they think of next?
It’s a mistake to ignore the market of Millennials, and it can be fatal to corporations and small businesses alike. The market is insatiable, and this is a good thing because there’s always potential for growth. The challenge is in learning to adapt to an ever-adapting generation. If your business is leveraging staff leasing service to streamline operations, it’s likely the team you hire is mostly made up of Millennials. If you’re into consumer tech and applications, Millennials will surely carve a significant piece of your market.
How do you prime your business so it appeals to Millennials? Thankfully, Generation Y has three reliable characteristics you can leverage:
1. Millennials Love Anything Tech
This is an understatement, but must be mentioned. The generation grew up with technology that instantly gratifies needs and wants. You can purchase products without leaving your home, and you can watch anything in high-resolution on a five-inch screen. Recent surveys confirm that Millennials adore technology, they’ll flock towards anything that has barely any semblance of a cult following.
Engage your market where they gather. Millennials prefer mobile devices over desktop and laptop computers, so your brand should be visible, accessible on small screens. Anticipate new technologies like Google Glass and Oculus, and consider how you can leverage innovations to spread word about your brand.
2. Millennials Love to Socialize Online
Facebook should merely scratch the surface of your social media strategy. If you really want to earn street credibility at social media, scrape as much good reputation as you can on all platforms. Instagram, Twitter, Pinterest, Reddit, Snapchat; there’s plenty more platforms to mention. You can’t underestimate the influence of a timely Twitter hashtag, or a Facebook post that for some fluke of reason goes viral.
The point is to approach your social media strategy the same way Millennials do: try everything until you find something that works. However, you need choose platforms that complements your campaign. What works on Instagram may not work on Pinterest, and hashtags don’t have as much impact on Facebook as they do on Twitter.
3. Millennials Love to Keep It Real
Case in point: Dove’s Real Beauty campaign appeals to women of all ages, but especially to Millennials feeling the pressure of unrealistic expectations. Dove utilized every media platform to push a relevant advocacy, which is also directly tied to a solid brand. Dove has become the brand synonymous to real beauty. You only need one great idea to start a great campaign.
Tug at your market’s heartstrings or pick its brain, whatever appeals to authenticity, social responsibility, or identity will catch on. You’ll know you’re onto something good when your campaign is growing on the social media channels.
Consider current and upcoming generations in your business strategy. Chances are most of the people on your team belong to the Y and Z generations, strong indicators the next generations should be priorities in your business development.