Why Project Outsourcing (Still) Points East: Take Your Market Research Calls to the Philippines
While the global economic climate has succumbed to caution and slower growth, the Philippines remains a lucrative destination for project outsourcing needs, including the expanding industry of market research. With enough decision-making work on your hands, it’s time you consider taking on the world’s largest outsourcing market, one of Asia’s most English-proficient countries—ultimately meeting your market research call needs in the process.
A Large English-Speaking Talent Pool
To effectively gauge your customers’ reactions towards your product or service, you must have a certain understanding of their daily routine and how it relates to what you offer to them. Filipinos themselves are highly Westernized, which makes their calls feel more authentic. No customer would feel comfortable talking about their products to a stiff-sounding robot, which is why Filipinos, with their first-hand experiences of Western products, can very much relate to the experiences of your customers. Perhaps they can even throw in a pop culture reference or two (when appropriate, of course), to make your business feel more human.
Lower Costs
Despite the abundance of qualified talent, the Philippines is still known for being a cost-efficient, project outsourcing destination. In the realm of market research calls, that simply means your expenditures for customer support take a nosedive, while the development of your business can finally take a huge chunk of the company budget. It’s a win-win situation for everyone involved.
Intense Competition, Higher Quality
Open a Filipino classified ad or job website and you’d be hard pressed not to find a BPO company. According to the Oxford Business Group, it’s even become an $18 billion-dollar industry in 2014. Competition, in turn, has become rife as an abundance of outsourcing companies vie to give the best contact services possible to their offshore clients. You can expect to avoid paying top dollar for quality.
A Tech-Savvy Generation
The Philippines is no stranger to the newest technologies, especially in its young workforce. Developments in consumer electronics and telecommunication are immediately adopted and applied. This is seen in all IT industries: transitioning in-house tasks offshore is easier if you’re working with teams that easily adapt. Technical and specialized processes are competently handled; couple this with English-proficient professionals and you have the ideal talent pool.
Project outsourcing is good for business because it reduces operation costs. If you’re partnered with the right teams, then you’re also guaranteed efficient processes. If you’re considering locations to expand, there’s no better place to start than the Philippines.
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