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Customized Service In Marketing: 3 Effective Online Lead Generation Techniques

Customized Service In Marketing: 3 Effective Online Lead Generation Techniques

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There is a massive global market you can tap into for better yield in marketing and financial growth. Even with customized service, can you still make it work using traditional cold calls, or the usual sales campaigns? Stimulate and capture interest in your company’s services and products. There are at least three effective online lead generation techniques you can implement. Use various digital channels to your advantage, and move your business ahead of the others.

You may have tried going through conventional outbound sales techniques. You may have even started generating inbound sales, and there are still dozens of new outlets available online. Considering convenience, accessibility, and target market reach, here are new ways to gain customers: website and search engine optimization, pay-per-click (PPC) advertising, and social media.

Website and Search Engine Optimization

With growing dependence on technology, it’s no wonder you can easily reach your target clients through customized service. Your company website is the best place to start.

Use customer-focused navigation for better understanding of your site’s content. Then, provide various call-to-action options throughout the site to further engage the visitors. Add buttons to subscribe, download, contact, and other functions. Use engaging visuals for content variety. Think like a customer and find ways to make your site more accessible.

After this, evaluate and implement proper search engine optimization (SEO) as part of your primary lead generation strategy. With heavy competition on the world wide web, it’s important your content is more visible to consumers. Fill your site with properly constructed articles, easily accessible through organic web searches. Once you gain good rankings in search results, you are going to find more prospective customers checking and remembering your services.

Pay-per-Click (PPC) Advertising

This practice has been tried and tested throughout various business portals, as well as customized service. The pay-per-click (PPC) campaigns remain effective in generating highly targeted traffic. This technique also has a high chance for lead conversions. Mostly ideal for new business in the digital marketing world, PPC can easily yield good results. Even though there are many people who don’t like this practice of generating “buying visits” to the site, it is still a reliable source for lead generation. One of the most popular forms of this is the search engine advertising.

Social Media Practices

An active community of social media users is by far a remarkable factor, which helps any business find the most effective sources for lead generation. The variety of unique platforms helps engage and connect you to your targeted, desired audience. Options in social media platforms are also helpful in creating a new digital marketing culture that strongly impacts the consumers’ buying behavior.

Facebook, Twitter, LinkedIn, and others present a promising medium that different businesses can benefit from. However, customized service and social media exposure are necessary to effectively make an exponential advantage for any business.

Basic SEO Mistakes You Should Be Avoiding

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Age old Black Hat SEO techniques you shouldn’t be practicing

As Search Engines develop their bots to be more intelligent in detecting these Black Hat SEO techniques, the easier it is for webmasters to get their websites penalized. These unethical SEO techniques may have greatly worked for Black Hat webmasters long ago but today they are easy detected by Search Engine bots and the faster they can detect it on your website, the faster they can penalize you for it. So it’s best that you avoid these basic SEO mistakes instead on experimenting on them.

Keyword Stuffing in Content and Meta Tag

This classic black hat SEO technique can easily drain your search rankings faster than you can say, “Search Engine Optimization!” Keyword stuffing is the practice of repeating a keyword or keywords to a webpage’s content to the extent that its content reads like gibberish, and because some webmasters aren’t satisfied with bombarding loads of keywords onto their website’s content, they do it also on their Mata Keywords tag. Whether readable or not, it’s still a violation of Search Engines’ Guidelines.

Hidden Text in Website Content and Comment Tag

The most basic SEO mistake you should not experiment on ever! The Hidden Texts technique is the practice of putting words, sentences and paragraphs in a website written in such a way to be invisible or unreadable to human visitors by blending its text color onto the background or making the text font super small. Hidden texts are stuffed with keywords and mixed with a bunch of words that doesn’t make sense. The trick here is to fool search engine bots into thinking that the website has valuable content by putting several related keywords or by repeating the same keywords over and over in a webpage.

Example (Hidden Content):
This is keyword1 an example only Keyword2 of Hidden Content Keyword3 inside a website/page Keyword4.
If you Keyword2 like my website Keyword4, please Keyword3 share the link Keyword1.

A Comment Tag is commonly used by web developers to print their signature or provide instructions and useful reminders about the codes they’ve written. Even though keywords inside your comment tag are invisible to visitors, it is not the same case with Search Engine bots, you’ll be in for a big ugly surprise!

Example (Hidden Text in Comment Tag):
<!—Start of comment tag
Coded by Keyword1, Keyword2, Keword3, webProXXX Keyword4…
–> End of comment tag

Unrelated Keywords

When searching for keywords for your website, it always pays to pick the ones that are closely related to your niche. Gathering too much unrelated keywords is just a waste of time, they won’t rank well as you expect them to and they will just add more senseless tasks on your shoulder.

Doorway or Gateway Pages

In order to gain loads of web traffic, black hat SEOs use doorway pages. Doorway or Gateway Pages are either optimized for a few keywords, or heavily optimized with tons of keywords, with the attempt of fooling Search Engine bots into thinking that these pages are relevant to a search query so they can be ranked higher in Search Engine Results Pages (SERPs). Visitors do not see these Doorway or Gateway Pages because once they click the link; they are automatically redirected to another webpage or websites which are generally misleading. This black hat technique can easily get your website deindexed by Search Engines.

Link Farms

This is an age old Black Hat SEO technique and a basic SEO mistake you’ll regret for a very long period of time. It can result to a penalty so severe you’ll probably fire your SEO guy for it! Link Farms are websites or webpages that are usually Free For All (FFA) with no real purpose, just to collect hundreds and thousands of links that are unrelated to each other, usually filed under “uncategorized,” and even mixed with the links of Adult websites. They do not pass as quality a backlink, no real traffic, and can get your website banned.

What’s worse? Several FFA websites do not have a “remove my link” request button or form, even if you email the website owner directly, your website’s link will remain in their listings for as long as the FFA website is up and running! So beware on where you submit your link to.

Cloaking

One of the most dangerous unethical SEO techniques that is used to trick visitors into clicking a link they think is useful to them. Optimizing a website solely for Search Engine bot by way of Cloaking results to a webpage that visitors may think “user-friendly” but doesn’t really provide the information they’re looking for, just a bunch of keywords scattered all over the page, or worse, mixed with Adult content.

IP Delivery

The use of IP Delivery today is for determining the location of the visitor via his IP and deliver content specifically written for that country (i.e. German written content for visitors with IPs from Germany). Some webmasters today still use this technique to fool Search Engine bots by presenting them with properly optimized content while they redirect human visitors to another page filled with unrelated content.

What do Black Hat Webmasters gain by doing this?

While some webmasters stumble upon these unethical techniques by experimenting, others do them purposely to gain money paid to them by their clients or just to ruin a competitor’s reputation. You can never be too sure where your link is placed across the World Wide Web, so it’s best if you check your backlinks every now and then. These basic SEO mistakes can easily land your website’s rank down to several pages in SERPs and can even have your website deindexed.