First of all, you need to identify what are the negative backlinks pointing to your website. If you do not know how to handle this, you can seek out the help of a Search Engine Optimization (SEO) expert from an outsourcing or offshore staff leasing firm, or a part-time webmaster from freelance websites.
After checking for negative backlinks, you may also find links that are not really bad but you do not want them to be linking to your website because of their poor quality, it is okay to remove them too.
Removing negative and unwanted links can be very tricky but there is always a way.
Step 1. Remove Them Yourself
Some negative backlinks were done by bad SEOing, either by you or your SEO guy. For example, you have links coming from web directories which were good back then but now are link farms. If you still have your old usernames and passwords for those web directories, I suggest you login to them right now and remove your links from their website. It can be tedious but necessary to improve your website’s rank in Search Engine Results Pages (SERPs).
You may find some SEO or IT outsourcing firms that offer this kind of service for a low cost, it can be cheaper from a freelancer in Odesk.com or from a staff leasing firm that offers short term project-based SEO services.
Step 2. Send a Friendly Email
When negative and unwanted backlinks gets a little harder to remove, try sending a request for removal by using their contact us form. In case they do not have a form, look for email addresses on their website, or try using GoDaddy WhoIs or DomainTools WhoIs and send them a friendly email.
Step 3. Use Google Disavow
The Google Disavow is a tool used by many webmasters to clean up hard to remove backlinks, but it is not always the first choice. The disavow tool can help you get rid of negative backlinks but it can also harm your website’s ranking if not used properly. If you are planning to hire a full-time SEO expert (or get one from your local outsourcing firm or an offshore staff leasing company) for this job, your guy should be knowledgeable in using this tool, else you will end up with more mess than getting those negative links off.
As the head of Google’s Webspam team, Matt Cutts, says in this video, “… you’ve done some bas SEO, you hired a bad SEO, they mess things up now you need to clean up. You’ve done as much work as you can to get those links off the web, but some people don’t respond or for whatever reason you can’t get every single link taken off the web. That’s the perfect use-case to do disavow…”
If no change happens after a few weeks of using the disavow tool, try sending a reconsideration request to Google but be warned, disavowing a backlink is not the first or best way to remove it from Google SERP, use it as a last resort only. But if your website is suffering from Negative SEO the disavow tool would be the best choice since the unnatural and negative backlinks will be ten folds and much harder to remove.
I still see the negative and unwanted backlinks pointing to my website. So what now?
Have patience, it will take time for search engines to have those links removed from their index. But if you still find yourself deep in the hole after doing everything that you can, maybe it is time for you to get help from the experts themselves. You may opt to hire your own full-time in-house SEO specialist or a part-timer from your local outsourcing firm, or hire the services of an offshore staff leasing company that specializes in SEO. If you do decide to outsource, consider a third party service provider that offers flexible solutions so it will fit in with your budget.