Offshore Sourcing In Social Media Management; Building Street Cred For Your Business

Offshore Sourcing In Social Media Management; Building Street Cred For Your Business

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Social media management is now a staple service in offshore sourcing. Networking tools are now available to anyone, across different lifestyles and tastes. Age demographics, preference in music, and more are considered in sharing and optimizing content. Discovering things and meeting people with same interests are examples of what you can do with media; of course there’s also the opportunity to expand your business reach.

From a business perspective, social media platforms like Facebook, Twitter, Instagram, and Linkedin are useful to anyone with a marketing strategy to execute. Targeting your market will be easy and convenient because of the features these platforms offer. In some platforms, you can segregate the target market into demographics, by using hashtags, or by analyzing what videos are trending, even by researching trends in search behavior. Marketers love to use hashtgas, since these offer insight on what the market wants for the product/service.

Facebook and Twitter are always top platforms used by offshore sourcing in social media strategy. Have you considered including these platforms in your social media campaign?

1. Pinterest

Pinterest is a great source of high-quality photos, and every user is part of a connected community. This is a visual platform, where relevant and attractive pictures gain more reach; there’s even good chance for content to go viral. Having a profile with many followers is great because of the influence that comes with it. By default, a pinned picture is visible to followers; gain enough pins and engagement, and the photo can become viral. A photo of a product gone viral is a boost to the company brand, attracting traffic and unique engagements.

2. Youtube

YouTube is the definitive video platform for marketers; it’s very accessible, and a relevant post can rake in millions of views. It ranks content with algorithm similar to Google’s, so if there’s one thing viral videos have in common, it’s community appeal. Searching through YouTube is like searching in Google; keywords and keyphrases are seeds in search. With this platform, your product placement (especially if advertised) can do more than demonstrate: it can engage and convert.

3. Instagram

Instagram is yet another visual platform, with very digestible content and appeal. Users navigate content with hashtags. The tags you use can make or break a marketing campaign. For example, using #marketing, the search will show all user photos with that same hashtag. Connect with people through hashtags, connect with the community, coordinate events, push promotions; the simple hashtag is an efficient marketing strategy.

With the variety of social media platforms to choose from, you’ll have to prioritize which to use in optimizing content. Offshore sourcing services ease the process, but it is still your decision that defines what’s best for the company, what’s best for your business.

Outsourced Call Center Services: Market Research

Outsourced Call Center Services: Market Research

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Every entrepreneur knows starting a business can be an uphill climb. Outsourced call center services somehow ease the process. Nevertheless, you often hit the ground running; once you’re successful, sustaining momentum is also a challenge. Over the years, the business world has evolved so much with technology, most notably the emergence of internet and social media.

Competition amongst corporations became a close, even cutthroat, in a bid to cater to the general public’s taste and expectations. While it is true the evolution of modern technology has been a great breakthrough both for the consumers and business owners, its underlying effect (threat) to companies is also inevitable.

Keeping Up With Trends Is A Challenge

The question for big and small businesses alike: how are they supposed to keep up with fast-changing market trends? Outsourced call center services broadened possibilities, drastically changing the business landscape.

This is where market research comes in -a business strategy which allows corporations to gather and analyze updated information about consumers, and the current status of the market. This process provides business owners opportunity to study their target markets. Consumer needs, purchasing habits, characteristics, likes, and dislikes are good predictors of market behavior.

Outsourced Call Center Services

Outsourced call center services conduct market research by gathering, processing, and interpreting primary data. It involves conducting interviews, surveys, and feedback from existing and potential clients. Moreover, examining secondary data (published researches and reports by private and government agencies, media networks, etc.) also provides a more elaborate understanding of market trends.

In other words, it gives companies insight on how their current products/services stand or appeal to consumers. Potentially, conducting a market research allows businesses to adjust their marketing approach. The goal is to develop new services that would best suit the needs and preferences of their target buyers, to reach out to clients, and to understand the competition.

Outsourced call center services is crucial in business development. Market research serves as a how-to guide in ensuring the feasibility of the business. It indicates whether or not a product or service will reach and attract the attention of consumers. As an important business process, serving as a weighing scale that maintains corporal balance. It’s safe to say successful corporations that have strong marketing strategies rely on the function of effective research.

Invest In Offshoring Services, Make Time For Deep, Focused Work

Invest In Offshoring Services, Make Time For Deep, Focused Work

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It’s difficult to sustain focus in fast-paced work environments. This is especially true in BPO and offshoring services, where multiple tasking is the norm. Millennial entrepreneurs are known for their energy and passion in start-ups, but sometimes there aren’t enough hours in a day to get things done. One solution is to outsource processes and streamline operations, which is always a feasible solution.

In a culture of long work hours and constant crunch time, the consequences of overclocking your attention span is often overlooked. The common notion is that longer work hours equals to increased output and productivity. Studies have shown the opposite is the case. Do you belong to the new breed of hungry entrepreneurs, or are you a hardened a veteran with lots of energy to spend? As much as you may take pride in getting by with little sleep, your body isn’t clockwork, far from it.

Here are four ways you can curb your overclocked routine, and recover hours of free time to spare.

1. Sleep is precious (and non-negotiable).

Lack of sleep limits your ability to focus on tasks, and you can only get by for so long with caffeine. You may not feel the effects early in the week, but it will eventually catch up on your health. The optimal amount of sleep varies between people, but seven hours of solid sleep is enough to restore and reboot you for the next day. Anything less than six hours eventually impairs judgment and concentration.

2. Cut down on distractions.

This is difficult in hectic work environments. If there are too many priorities competing for your attention, you have to put your foot down and streamline, hire offshoring services. Multitasking is a misconception; you can’t really perform two tasks simultaneously. What you can do is handle tasks one at a time. How much you’ll invest on a task varies on priorities, and productivity apps like Pomodoro help you get going. Once you’ve adjusted to the learning curve, you can stay in the zone of tasking routines, and it becomes second nature.

3. Manage Your Time.

Make time for each task, develop a schedule, and stick to the routine. Leisure time is also an integral part of the process; did you know spending a few minutes checking social media is actually a good thing? The danger is in losing yourself in the momentary distraction, find yourself wasting more time than you’re supposed to. Fortunately, decisiveness is a default attribute in entrepreneurs; compromised productivity is something few are willing to risk.

4. Delegate To Offshoring Services, And Spare Time To Spend On Yourself.

“Me time” often suffers under the pressure of busy workdays. You’ll find it easier to carve leisure time once you’ve streamlined your day. If you find hours to spare on a busy afternoon, don’t try to fill it with tasks; go out for a walk or take a nap, anything you consider an enjoyable way to spend idle time. Besides, there’s a reason why many entrepreneurs outsource. Time is your most precious commodity, you only have 24 hours to spend in a day. Make every second count.

PEO Services, An Efficient Way Of Doing Business

PEO Services, An Efficient Way Of Doing Business

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In any efficient company, task delegation among personnel is standard business practice. Departments are created for the purpose of streamlining and designating responsibilities. However, companies also prioritize ways to cut costs and ease the workload. For this purpose, PEO services is the feasible alternative. Investing money in staff leasing companies is worth every dollar, tasking work accomplished under your supervision and approval.

Here is where “Staff Leasing” comes in. A staff leasing company builds teams of personnel who can accomplish your in-house responsibilities, including human resource and contact center operations. It usually depends on your need. PEO services bypass the time you’ll spend hiring new employees. It also reduces the costs of in-house operations. Many companies consider leased employees as solutions in reducing workload, consequently improving focus on the essential aspects of business.

Here are five essential benefits Staff Leasing can provide for your business:

1. Transferring Responsibilities

Tasks that can be costly and time-consuming; it’s just the nature of operations. If you’re doing things in-house, you’ll have to buy new equipment and tools, hire new employees. By transferring these responsibilities to a PEO services company, you’ll delegate responsibility to professionals without compromising operations costs.

2. Cutting Costs

Recruiting new employees can be expensive, considering the details and legalities of the process. In contrast, leasing companies have bundles or packages you can customize and negotiate with.

3. Professionals Work for You

The best staff leasing companies only hire employees that meet your requirements. Candidates are evaluated and screened, shortlisted pending your approval. PEO services also have the equipment and tools necessary to ensure high-quality output.

4. Concentrate on your Brand

With output entrusted to a staff leasing, you’ll avoid tons of paperwork. You’ll spend less time worrying and stressing over deadlines and deliverables. Also, You’ll have more attention to focus on managing your employees, conceptualizing promotions, facilitating meetings, etc.

5. PEO Services are Industry-Competitive

Employees hired by leasing companies receive feasible benefits and advantages. The salary packages are also industry-competitive. Training new employees is more efficient, since teams have have professionals dedicated for training and supervision. Retention is also more stable and manageable.

Staff Leasing is beneficial to any company. You can expect positive results for a fraction of the cost and effort of doing things in-house. Picking the right company, customizing the service, and building new connections will help your business in the long term.

Feasible Solutions In BPO: Employee Leasing

Feasible Solutions In BPO: Employee Leasing

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Among the outsourcing solutions available in the BPO industry, employee leasing is one of the more cost-efficient options your business should consider. Our drive at iStaff.ph is to extend services to clients, find alternative, feasible ways of doing business. With iStaff, staff leasing means a highly professional operation that delivers quality results.

Employee is a business model where an organization’s resources are leased to a client; the latter benefits with direct oversight over an autonomous provider. With this results-driven setup, chargebacks are computed based on the actual services rendered. This translates to efficient operations and optimal return on investment.

Employee Leasing Vs. Centralization

iStaff assist clients in streamlining the routine procedures of centralization. Under centralization, the operation is still overarching, making supervision quite vague due to the wide delegation of tasks and varying policies. In an employee leasing setup, a supervisor oversees operations in behalf of client; each leased party may operate under different procedures. With this setup, performance assessments are consolidated faster, and are also accurate.

On the other hand, a staff leasing model has a strong and structured work flow, with reporting and evaluation readily available. This affords the team leader a more hands-on approach to gauging the efficiency of the operation. This holistic method of doing business is not just cost-effective, it’s also results-driven. Centralization’s focus is on how to improve the bureaucracy of the organization, while staff leasing service focuses on how to deliver quality work.

Flexible, Customizable Services

With years of experience in the business process outsourcing industry, iStaff can readily extend topnotch employee leasing service to clients. This includes voice campaigns (customer service and outbound/inbound sales) and technical support/help desk operations. These are billed per hour, per performance, with a fixed pay, or based on service level. Rigorous candidate selection also ensures the success of campaigns. We also offer high-quality equipment within conducive workspace, as required.

iStaff leverages the best strategies to deliver services that meet the goals of clients. With expert management, innovative solutions, and a world-class workforce, they can make any business work as efficiently and effectively as possible. We are capable and more than ready to extend competitive, holistic, and professional employee leasing service, customized to your requirements.

Outsourced Call Center Solutions: Directory Assistance

Outsourced Call Center Solutions: Directory Assistance

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Heads up for job seekers: do you love connecting people, making introductions? There’s a job that might interest you in outsourced call center solutions. This job comes with access to a directory listing; you’re tasked to verify and provide information upon request.

Directory assistance operators (also directory assistants) are in-demand in the BPO industry. The workflow can be described in a handful of steps. A call comes in, you identify your role and the business that you represent. The caller then makes multiple inquiries concerning directions. It’s often the number or address of a company, which can be a popular restaurant, a five-star hotel, or a historic theater. With access to online directory, you look up the requested details, forward this to the customer, and end the call.

Simple Task, Invaluable Service

The task seems simple, but the service is invaluable to customers and users. It’s a job you’ll enjoy, but it can be challenging. For starters, being a directory assistant for an outsourced call center solutions firm means that you will take calls from people located in different parts of the world. If your customers are US-based, you’re expected to be familiar with all 50 states. You’re also required to know landmarks, and the local numbers (area codes, zip codes) through which these places can be contacted. At the core of your service, there’s the basic requirement that you provide accurate information to the customer at all times.

Going The Extra Mile In Outsourced Call Center Solutions

In some cases, contact details of private individuals are also requested. The task isn’t be limited to identifying commercial establishments, but in locating residences as well. In both instances, providing excellent customer service is paramount, especially when you’re giving directions to someone on a carphone driving down a busy street.

Forwarding Directions, Leading The Way

These days, the job of a directory assistant has become somewhat easier. Modern technology has allowed automation to be set up whenever a call comes in. A common feature involves an automatic read-back of the requested details to the customer once the operator locates this in the directory listing. This allows the operator to accept more calls in a brief handling times. Outsourced call center solutions satisfies customers through prompt and fast customer service delivery, especially when parts of the process are automated.

The Building Block Of Outsourced Call Center Services: What Makes a Good Contact Center Agent?

The Building Block Of Outsourced Call Center Services: What Makes a Good Contact Center Agent?

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In this technology-dependent BPO industry, outsourced call center services have instrumental role in business marketing strategy. This is especially true in expanding and progressing businesses. With today’s highly competitive business set-up, it’s safe to say having an effective, profit-generating contact center is a sure way companies stay on track.

Outsourced Call Center Services, In A Nutshell

Contact centers are part of company operations, dealing with customer relations or communications. It is essentially a branch of the overall customer relationship management (CRM), with specialized, dedicated agents. Contact centers handle all forms of communication—call centers, e-mails, faxes, phone calls, text and web chats.

Nuts And Bolts

However, operating a contact center is one thing, but running it efficiently is another. As the phrase goes, “What use is a sword if it’s lost its sharpness?” The same goes for contact centers. In order for a business to continue converting customers to their side, it must have great customer relations operation. A functional contact center that is reliable and efficient is a must-have in business. Which brings us to the question, “What makes outsourced call center services any good?”

Agents At The Core

In order to have a profit-making contact center, a company ensures they have the right employees. What makes a good contact agent, then? Well, first off is having the experience required of the job. In order to engage customers, agents must be a great communicators, knowing how and when to conversation cards. Inexperienced agents lack the ability to communicate confidently and persuasively, which in many ways could affect the overall operation of the company. To avoid such problems, sufficient training is required.

A good agent, of course, doesn’t stop in being an experienced communicator. Attracting and maintaining customers is easier if a company portrays a good reputation, and the contact center’s performance can either make or break that. Hence, it is crucial to keep good relationship with clients.

One way to do that is by creating a more personal connection with the clients. It is easier to confide to a friend than to a stranger, and the relationship must be emulated in correspondence between customers and companies. Customers are more likely to engage with sincere, instead of passive agents. Clients receive great service, agents receive great customer feedback, and companies profit with improved revenue and reputation – the definition of a win-win-win scenario.

Optimize Your Outreach: Staff Leased Employees In Data Verification

Optimize Your Outreach: Staff Leased Employees In Data Verification

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Your company can perform well, gain lots of leads, rack up a good number of contacts. Of course, the ideal trend is to acquire more leads over time; staff leased employees can do the legwork. As your database expands, verifying contents and keeping it manageable can be challenging. When your company needs to tap this database to further its reach, there’s a chance some of the phone numbers are dead, some of the email addresses are missing, and some names and prospects are incorrect.

A similar scenario befalls any business that neglects to have its data verified. Data verification entails checking different types of data for accuracy and inconsistencies, after data migration. It confirms whether data was accurately translated after moved between sources to another: is it complete and useful? The process identifies areas of disparity and preempts erroneous data loss.

A Reliable Database Optimizes Your Marketing Strategy

One reason to maintain data verification of contacts is to improve marketing results. Phone numbers and email addresses, for instance, are effective channels to reach prospects. If a listed contact is discovered inactive, all marketing efforts on that contact are wasted. A verified database is filled with active, updated contacts. To this end, staff leased employees guarantee any marketing strategy reaches the other end, bringing new prospects and customers.

Marketing Efforts Focused On The Right People

Data verification ensures only the right people will receive marketing efforts. Indeed, not everyone can become loyal customer, and some unsuitable ones also manage to slip into the database. An mismanaged database of contacts forces the company to try out each and every prospect listed. While that is good in a way, the company risks a reputation of being overly persistent, or worse, scamming leads. Leased employees can weed out contacts with minimal potential for returns.

Streamline Campaigns, Save Time And Effort

Businesses consequently saves time and effort in reaching its target audience. With faulty telephone numbers and email addresses, the company wastes resources trying to implement marketing plans. It is the same when dealing with contacts outside the business’s demographic. Time spent on converting them is better spent focusing on getting good leads. Data verification cleans and polishes the list of contacts and zeroes in on the target people, optimizing business resources and facilities.

Staff Leased Employees Can Do The Legwork

Data verification is a necessity today when people readily change contact information for convenience. A study in email marketing revealed, in fact, that as much as 22.5% of a company’s database degrades every year as addresses become obsolete. If left unchecked, the database’s usability wears off, affecting marketing and customer retention.

Without management, your business can end up with a database of dead phone numbers and email addresses. Implementing strategies using unverified data is risky and self-defeating. Staff leased employees are necessary in implementing a data verification system early on. The goal is to reach the right people, making the most out of available resources.

Custom Offshore Sourcing Service For Best Returns

Customize Your Offshore Sourcing Service For Best Returns

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Businesses turn to offshore sourcing because of the variety of specializations available. Companies have different goals, and outsourcing companies various approaches to help clients achieve goals. With numerous outsourcing companies competing for market share, businesses would want a partner that could share their visions. There’s also the need to seamlessly work together to deliver high-quality products and/or services.

Sourcing Processes To Service Providers

With the progress of the Internet and technology, any company would want to be at the top of everything. Anything that ensures transactions and operations are effective and efficient is important. Sometimes, though, they don’t have the time or the manpower that’s up to par with tasks to be completed. This is where offshore sourcing comes in. Professional outsourcing companies are expected to be well-versed with newer systems and applications, covering back-office services to customer support.

Customized Offshore Sourcing Is Crucial

Company executives would want to maximize those benefits, so they can focus on aspects of business crucial to company growth. Unfortunately, when the company turns to some outsourcing companies for help, they run the risk of limiting themselves instead. Companies should consider outsourced companies that adjust to the company’s needs and wants, not the other way around.

Does the outsourced company have specialized and professional pool of talents that meets the standards? Can these talents dedicate the time and effort that will make the project/campaign successful? Will offshore sourcing contribute to the overall growth of the company? Outsourcing companies should build a solid team that gets the job done within the specified time.

The company should also account for the facilities these outsourcing companies have to offer. Are they properly outfitted and updated with the means to deliver the required results? Proper equipment and resources are prerequisites that aid talents accomplish their given project assignments.

Final Considerations

The cost of offshore sourcing shouldn’t outweigh the benefits of what an outsourced team can offer. Outsourcing companies understand full well how important efficiency is, so by being able to provide a customized solutions service for the company, both parties can reach a point of agreement that would be advantageous for everyone involved. Offshore sourcing is a comprehensive solution for many business dilemmas, but only if you have the right team in place, sourced by a reliable provider.

Customized Service In Marketing: 3 Effective Online Lead Generation Techniques

Customized Service In Marketing: 3 Effective Online Lead Generation Techniques

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There is a massive global market you can tap into for better yield in marketing and financial growth. Even with customized service, can you still make it work using traditional cold calls, or the usual sales campaigns? Stimulate and capture interest in your company’s services and products. There are at least three effective online lead generation techniques you can implement. Use various digital channels to your advantage, and move your business ahead of the others.

You may have tried going through conventional outbound sales techniques. You may have even started generating inbound sales, and there are still dozens of new outlets available online. Considering convenience, accessibility, and target market reach, here are new ways to gain customers: website and search engine optimization, pay-per-click (PPC) advertising, and social media.

Website and Search Engine Optimization

With growing dependence on technology, it’s no wonder you can easily reach your target clients through customized service. Your company website is the best place to start.

Use customer-focused navigation for better understanding of your site’s content. Then, provide various call-to-action options throughout the site to further engage the visitors. Add buttons to subscribe, download, contact, and other functions. Use engaging visuals for content variety. Think like a customer and find ways to make your site more accessible.

After this, evaluate and implement proper search engine optimization (SEO) as part of your primary lead generation strategy. With heavy competition on the world wide web, it’s important your content is more visible to consumers. Fill your site with properly constructed articles, easily accessible through organic web searches. Once you gain good rankings in search results, you are going to find more prospective customers checking and remembering your services.

Pay-per-Click (PPC) Advertising

This practice has been tried and tested throughout various business portals, as well as customized service. The pay-per-click (PPC) campaigns remain effective in generating highly targeted traffic. This technique also has a high chance for lead conversions. Mostly ideal for new business in the digital marketing world, PPC can easily yield good results. Even though there are many people who don’t like this practice of generating “buying visits” to the site, it is still a reliable source for lead generation. One of the most popular forms of this is the search engine advertising.

Social Media Practices

An active community of social media users is by far a remarkable factor, which helps any business find the most effective sources for lead generation. The variety of unique platforms helps engage and connect you to your targeted, desired audience. Options in social media platforms are also helpful in creating a new digital marketing culture that strongly impacts the consumers’ buying behavior.

Facebook, Twitter, LinkedIn, and others present a promising medium that different businesses can benefit from. However, customized service and social media exposure are necessary to effectively make an exponential advantage for any business.