Monitoring Social Media: Where’s Your Focus?
Establishing presence on social media is important, but monitoring your brand is crucial. Social media is not only used for customer service, it’s also a good way to see how your brand is performing; are you making the right impression? Social media is a platform where you can fish for opportunities for success.
The power of social media is great; you have everything to gain by leveraging it. There’s a lot of noise in this platform, and it takes effort to isolate and listen to what’s important. Many companies consider staff leasing service just to filter all the information. The goal of social media monitoring is to collect relevant data, also analyze how such data can be used to the brand’s or company’s advantage.
Here are two things to monitor online, especially on social media:
1. Monitor your Brand or Company
The first thing to monitor is your brand or your company. This is the easiest to verify, because a lot of information will be revealed with a simple keyword search. Consider user questions about your company, viral content about your brand, reviews of your products or services, or maybe even a community of your avid followers. All these information from common people will not only give you an idea of how popular your brand or company is, it also gives you the chance to connect with them. After all, the best customer service is when customers can feel your solid presence.
2. Monitor the Industry
After “stalking” your brand or company online, it’s now time to widen your perspective—monitor the industry. By doing so, you’re not just checking out the position of your company or brand in the market, you’re also keeping your eyes open for the competition. After all, the customers are not the only ones talking about your products or services, the other companies are also checking you out.
Monitor their activity and content, see if there are things that you can learn from them. Maybe you can learn from their weak strategies to improve yours? How about unsuccessful campaigns that you can use as case studies? Just gather relevant industry information and use them as recipes for success. Keep your customers close and your competition closer. If you find the task overwhelming, hire staff leasing service.
Beyond the noise in social media, there are important information in the form of complaints, positive reviews, questions, and feedbacks that you can use to improve your brand or company. By monitoring only the relevant things, you’re making the social media a place where opportunities abound.