Customer satisfaction is one of the most important parts of any business, but when customer feedback piles more negative responses, the business can be at risk of running down.
Businesses these days are taking different courses in handling their customer service; some build their own in-house team of customer care agents while others seek the help of outsourcing firms. Whatever the route a business takes, customer service will not improve if the owner themselves fail to understand their customers.
Here are five (5) simple ways customer feedback can help grow your business, especially for start-up businesses and newbie entrepreneurs.
1. Finding Your Strengths and Improving Your Weaknesses
Satisfied customers will leave positive feedbacks, with this you can learn about your products’ strengths and how you can make it even better. But when customers become unhappy because of your product or your sales personnel, negative customer feedbacks will continue to pile up until you resolve the issue. You can easily pinpoint the cause of decline in customer satisfaction by simply paying more attention to their feedbacks.
2. Happy Customers Creates Sales Opportunities
Customer surveys are not just for finding weak spots on your products or business, it can also be a great material to study and research for other sales opportunities. Whether it’s a positive or negative customer feedback, your sales team can always use fresh ideas or new approaches to grow your business.
3. Win Back Lost Clients and Keep Existing Ones
A customer survey doesn’t need to be too broad or too personal, just keep it simple and easy to understand and answer so you can get more customers to take it. The result of your survey provides you with ideas on how to keep your existing customers, and plan on how to win back lost clients, so have it regularly administered.
4. Getting Social Helps to Improve Overall Reputation
Asking your satisfied customers to leave public reviews on social media sites is a great way to improve your reputation, as well as asking them for testimonials that you can brag on your website or on social networking profiles of your company. The more positive customer feedback you get, the better will be your overall reputation, thus increase sales.
Tip: Have a dedicated staff monitor and manage your social networking profiles, this way you are always updated on what your customers like and dislike about your brand. Some entrepreneurs prefer outsourcing this job to save on overhead costs.
5. Create Brand Advocates Among Your Customers
Customer satisfaction often ignites comments online, the more you make your customers happy the more likely they will post positive comments and share their experience online promoting your brand for you for free! So the next time you pass on a customer feedback, whether it’s a good one or not, think about the growth of your company. If it’s important to grow your business, you will pay more attention to your customers’ feedbacks.
Tip: Social media sites are not just for connecting with customers; sites like Facebook offers paid advertising where you can use your online marketing materials to attract more customers. Some entrepreneurs seek the help of outsourcing firms that specializes in online marketing to strategize and initiate online marketing campaigns for them.